After reviewing our numbers, we came to the conclusion that we were simply too far off on price. We had solid appointment setting and a strong percentage of offers made, but none of them converted into contracts.
Some weeks are like that. You can do everything right on the front end by setting strong appointments, making offers and still don't get deals locked up. That’s just part of the business.
My solution is to stay consistent and do more volume.
One of my favorite quotes is "Do so much volume that it's impossible to fail."
ACQUISITIONS – WEEKLY BRIEFING
Week of August 4, 2025
Focus: Maintain strong appointment-to-offer performance.
WEEKLY PERFORMANCE SNAPSHOT
Offers Made: 5 (71%) ✅ (Target: 60%)
Contracts Signed: 0 (0%) ❌ (Target: 25%)
Grade: B- (Excellent offer rate, but no contracts signed.)
Analysis:
- Appointment and offer rates were exceptional, but failure to close any contracts from 5 offers is a major concern.
- At least 1–2 contracts should have been secured; review needed to identify reasons (pricing, follow-up, decision-maker delays, etc.).
OVERALL WEEKLY ANALYSIS
Great front-end performance but zero contracts makes this week a missed opportunity.
NEXT STEPS
- Review all 5 offers to determine why none converted.