One of my favourite watch brands in the world is in trouble. It’s not the first time, and I’m sure it won’t be the last, but the way things are going right now, something will need to change to turn things around. Today I’m going to talk about what I think makes a model watch brand, what troubles Omega is facing, and what it can do—if anything—to turn it around. And ultimately, we’ll answer the question: Does Omega deserve to belong in the modern watch market?