The way people look for vegan businesses is changing fast. They are not always typing short phrases into Google anymore. More and more, they are asking full questions out loud on their phones, like: “Where can I buy vegan cakes near me?” “Who sells cruelty-free skincare in Dorset?” “What’s the best vegan café nearby?” That matters, because if your website and content are not built around real customer questions, you could be missing people who are already looking for exactly what you offer. This really matters for the new age of AI searches on things like ChatGPT. People used to do a simple Google search for "vegan cakes Dorset," but now they ask more complex questions. You need to make sure your website is optimized for these complex AI searches. A few things I think are worth paying attention to: - Answer real questions clearly on your website and in your content - Make sure your business location and offer are easy to understand - Keep your site mobile-friendly and quick to load - Think less about clever wording, and more about being easy to find The big shift here is simple: people want quick, clear answers. The best way to do that is to write detailed blog posts that answer these questions. Question: Are you writing blog posts so you get picked up in the AI searches?

Google Ads can be brilliant for vegan businesses when you want faster visibility. But a lot of people try PPC, get clicks, spend money, and then feel disappointed because the results are vague, messy, or just not there. Usually, it comes down to four things: 1. Your keywords Are you targeting what people actually type when they are ready to buy, or just broad terms that bring the wrong traffic? 2. Your ad copy Does your ad speak clearly to the person’s need, or is it too generic to stand out? 3. Your landing page When someone clicks, do they land on a page that matches the ad and makes the next step easy? 4. Your tracking Can you actually tell what is working, or are you guessing? Google Ads are not just about “getting to the top of Google.” They are about getting in front of the right people, with the right message, and making it easy for them to take the next step. That is where so many businesses get stuck. Question: Have you ever tried Google Ads for your vegan business, and if so, where do you think the biggest issue was? A) Keywords B) Ad copy C) Landing page D) Tracking E) I have not tried them yet Drop your answer below, and if you want, say what your business sells too. 🌱

How much of this is true in Business do you think? Genuinely curious, I have my own thoughts which I'll share after you👇👇