Apr 3 • Customer
How to Improve Search Optimization for Your Website by Using the Words Your Customers Already Search For
One of the simplest ways to improve the search optimization of your website is to stop guessing what people might type into Google, and start paying closer attention to the actual words they use.
A lot of vegan business owners describe their offer beautifully, but not always in the language their customers search with.
For example, you might describe your business as: plant-based artisan bakes
But your customer might be searching for: vegan birthday cake near me
dairy-free wedding cake London
where to buy vegan cupcakes
That gap matters.
Because search optimization is not just about getting more words onto your website. It is about making your website easier for the right people to find when they are already looking for what you sell.
A few practical ways to do that:
1. Start with real customer language
Look at the questions people ask in DMs, emails, comments, chatbot messages, or in person. These are often better than fancy marketing phrases because they show what people genuinely want help with.
2. Use specific phrases, not just broad ones
Broad keywords like “vegan bakery” or “vegan skincare” can be useful, but they are often competitive and vague. More specific phrases usually bring better visitors, because they show clearer intent.
Think:
vegan bakery in Bristol
cruelty-free skincare for sensitive skin
vegan catering for weddings
3. Think about search intent
Some people want information. Some are ready to buy.
“how to choose a vegan protein powder” is different from “buy vegan protein powder UK”
Both matter, but they belong on different types of pages.
4. Optimise key pages, not just blogs
Your home page, product pages, service pages, and location pages all need clear wording too. It is not enough to write one blog post and hope Google figures everything out.
5. Make your wording natural
Do not force keywords in awkwardly. The goal is clarity, not stuffing the page with repeated phrases. If your website sounds natural and helpful, that is usually a much stronger foundation.
6. Use questions as content prompts
If your audience keeps asking the same thing, that is a clue. It could become a FAQ, a blog post, a product page heading, or a social post that links back to your site.
The bigger point is this:
Good search optimization for websites often starts with listening.
When you understand how your customers actually search, your website becomes clearer, more relevant, and more likely to show up when someone is ready to take the next step.
Question:
What is one phrase, question, or search term you think your ideal customer is typing into Google when they are looking for what you sell?
Drop it in the comments, and let’s see whether it sounds more like an information search, a buying search, or a local search. 🌱
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How to Improve Search Optimization for Your Website by Using the Words Your Customers Already Search For
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