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Fake it til you make it
How much of this is true in Business do you think? Genuinely curious, I have my own thoughts which I'll share after you👇👇
“It’s so frustrating when people seem interested… but still don’t buy” 😩
A lot of the time, the problem isn’t that your audience doesn’t care. It’s that there’s just a little too much friction. Maybe your post is good, but the next step isn’t clear. Maybe your offer sounds nice, but people still can’t quite tell what they’re getting. Maybe they’re interested, but they have to click around, think too much, or message you first just to understand the basics. And when people have to work hard to buy, many of them simply drift off. So here’s the question for this week: Where do you think the biggest friction is in your marketing right now? A) People don’t quickly understand what I offer B) My posts get attention, but no one takes the next step C) My offer is good, but the buying process feels clunky D) I’m not sure, I just know something isn’t flowing Drop A, B, C, or D below, and say what you sell. Let’s help each other spot the one small fix that could make things feel lighter and lead to more sales. 🌱
our live Q&A is coming up this Tuesday 🌱
This session is just for Get Rooted members, and it’s your chance to get direct support from me on the marketing questions that are keeping you stuck, second-guessing, or spinning your wheels. If you’ve been thinking, “I know I need to market my business better, but I’m not sure what to focus on first,” this is exactly the space for that. I’ll be live to answer your questions and help you get clearer on what to do next. You can bring things like: ✨ How to get more consistent with social media ✨ Why your posts are not getting engagement ✨ What to say in your marketing without sounding pushy ✨ How to attract the right customers for your vegan business ✨ How to improve your offers so people actually want to buy ✨ Whether your website, bio, or sales message is helping or hurting ✨ How to build trust with your audience ✨ What to prioritise if you feel overwhelmed by marketing ✨ How to turn interest into actual sales ✨ How to market ethically while still growing your business And of course, if there’s something specific you’re working on right now, bring that too. This is a really good opportunity to talk things through with someone who has an MBA and who understands both marketing strategy and the reality of running an ethical vegan business. Come along, ask your questions, and leave with more clarity, more direction, and a stronger plan for what happens next. Get Rooted members, I’d love to see you there. Drop a comment below with the question you might bring, or just say I’m coming 🌿
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💫New Content Added
As new content gets added to the courses I will post the description and location here... so make sure to check back regularly
🚨 Still posting on socials… but it feels like your content is quietly drifting past people like background noise?
On Tuesday 24 February, I’m running a 30-minute Thrive Vegan Marketing Refresh Session for ALL Skool members, and it’s built for one thing: turning “I know social media can work” into “I know exactly what to post next.” 🕖 UK time: 7:00pm (UK, GMT) https://www.skool.com/live/jVfWBnql8Yj USA times: - 2:00pm ET - 1:00pm CT - 12:00pm MT - 11:00am PT What we’re covering (fast, practical, and actually usable) 1) Scroll-stopping images How to create visuals that make people pause, like the marketing equivalent of catching a familiar scent and turning your head. 2) Actor Bonds: activity links + resource ties A simple way to think about engagement so it stops being random likes and starts becoming real connection (and yes, sales). 3) AIDA structure for marketing A plug-and-play structure that takes your post from “nice message” to “clear next step” without sounding pushy. Plus, we’ll talk about hooks so your first line does what it’s meant to do: earn attention. ✅ Comment “I’m in” and drop your biggest social media sticking point right now (hooks, visuals, consistency, sales, any of it). Then add the session to your calendar so future-you doesn’t miss it. What would change for your business if your next post actually sparked enquiries instead of silence?
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