Google Ads can be brilliant for vegan businesses when you want faster visibility. But a lot of people try PPC, get clicks, spend money, and then feel disappointed because the results are vague, messy, or just not there. Usually, it comes down to four things: 1. Your keywords Are you targeting what people actually type when they are ready to buy, or just broad terms that bring the wrong traffic? 2. Your ad copy Does your ad speak clearly to the person’s need, or is it too generic to stand out? 3. Your landing page When someone clicks, do they land on a page that matches the ad and makes the next step easy? 4. Your tracking Can you actually tell what is working, or are you guessing? Google Ads are not just about “getting to the top of Google.” They are about getting in front of the right people, with the right message, and making it easy for them to take the next step. That is where so many businesses get stuck. Question: Have you ever tried Google Ads for your vegan business, and if so, where do you think the biggest issue was? A) Keywords B) Ad copy C) Landing page D) Tracking E) I have not tried them yet Drop your answer below, and if you want, say what your business sells too. 🌱

Hi Mark! I have a question for you. I noticed your 7 Vegan Business Mistakes download is hosted on your website, and I’m wondering how you get forms and such set up like that. Do you use something like FloDesk or is it like a WordPress site with a plugin? I’m attempting to figure out the tech stuff I have to have in place but I’m uninterested in paying subscriptions for literally everything and then being at the mercy of a random company to house my info.

This is one of the big issues I often find: people have great websites but don't know whether they convert or not.