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Do I need to niche down?
Hey, @Chris M. Walker I just had a question that came to my mind after reading other posts. My agency site: https://safemarketing.co.uk is currently positioned as a General SEO Agency targeting local businesses in the UK. I don't have a niche yet, the only requirement is that they understand SEO and have the capital to invest in it. It could be a plumber, dentist, roofer, or any other local business. Do you think this would be problematic moving forward? Or in other words: Can I pick a niche to start with e.g "Roofing Companies" but keep the same branding & positioning of my website? I can still reach out to roofing companies as a general seo agency. Or would you suggest re-positioning my website it to make it specifically about helping roofers. For example: "Safe Marketing helps roofing companies generate more leads through Local SEO" But with that positioning, my agency can only take on roofing clients and they can only refer other roofing companies, so it feels like I might be leaving a ton of money on the table as I won't be able to serve so many other businesses that are not roofing companies. Thank you!
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My Intro
Hey everyone, I just recently joined this community. I've been working as a freelancer on Legiit, selling SEO services and also founded an SEO Agency. I plan to go through the challenge and get a paying client over the next 90 days! Looking forward to learning and helping everyone!
Some of the friendliest receptionists you’ve talked to this year weren’t people.
Some of the friendliest receptionists you’ve talked to this year weren’t people. Think Big Minute #67 (SIX SEVEN!) Ai Phone Agents You called a business this week and a voice answered, helped you out, and booked your appointment. There's a real chance you were talking to a robot and never realized it. It was an Ai that answers the phone, and someone got paid to build it and keep it running. In 2026 that someone is charging a few thousand to set it up and another one to three thousand a month to manage it. Most people who hear about this go learn five different platforms, build a demo nobody asked for, and never charge a single business a dollar. They fall in love with the tools and forget there's a business owner who has to say yes. You build an Ai that answers a business's phone. It picks up every call, handles the questions people ask a hundred times a week, books the appointment, and texts the business owner when a call needs a real human. You charge a fee to build it, then a monthly fee to keep it running and improving. The build is the easy part. The tools need no code now. You can have a working agent answering calls in an afternoon. The money is in who you build it for. A plumber who misses ten calls a day is losing jobs worth hundreds each. A dentist who sends after hours callers to voicemail loses them to the office down the street that picked up. Every one of those missed calls is a customer who already wanted to buy. And you don't sell "Ai voice agents" to "any business." You pick one kind and own it. "I build phone agents for dental offices" beats "I do Ai voice agents" every time. The first sounds like someone who knows the business. The second sounds like every other cold message they delete. The math is not complicated. Five businesses on retainers of one to three thousand a month, plus the setup fees on top, and you're past $10,000 a month off a handful of clients in your own town. Where you find them: Start with the businesses that live and die by the phone. Home services, dental, real estate, med spas, law firms. Call a few of them after six in the evening. The ones that go to voicemail just showed you the money they're losing, and you have your opening.
Some of the friendliest receptionists you’ve talked to this year weren’t people.
SOP
I took a step back and went back over what I was doing. I came up with a new SOP Dental Google Business Profile Optimization Version: 1.0 Purpose Optimize a dental practice's Google Business Profile to increase visibility in Google Maps, improve local rankings, and generate more phone calls and appointment requests. Estimated Completion Time 2–3 hours Tools - Google Business Profile - Google Chrome - Google Search - Google Maps - BrightLocal (optional) - Whitespark (optional) - Local Falcon (optional) - Google Sheets - ChatGPT (for descriptions and Q&A) Step 1 – Client Intake Objective Collect all information before beginning work. Required Information - Practice Name - Owner Name - Practice Address - Phone Number - Website - Appointment URL - Office Hours - Email - Primary Services - Service Area - Google Business Profile Manager Access Completion Standard ✓ All required information received. ✓ Access verified. Step 2 – Baseline Audit Objective Determine the current condition of the listing. Record: Business Name Address Phone Website Hours Primary Category Secondary Categories Review Count Review Rating Photo Count Number of Services Listed Business Description Questions & Answers Attributes Appointment Link Google Posts Create a spreadsheet with "Current State." Step 3 – Competitor Research Search: "Dentist + City" Open the top three Google Maps results. Record: Primary Category Secondary Categories Review Count Photos Services Business Description Questions Asked Common Keywords Objective: Find opportunities your client is missing. Step 4 – Category Optimization Choose the most accurate Primary Category. Examples: Family Dentist Cosmetic Dentist Dental Clinic Pediatric Dentist Orthodontist Add every relevant Secondary Category. Never add unrelated categories. Quality Check Google category matches actual services. Step 5 – Service Optimization Create individual services. Each service should include: Service Name Short Description
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Niche
I've been looking into the garage door niche - I'm finding this. Reviews over a year old (not worth going after?). A decent amount replied to by owner on the ones with newer reviews. My FITD offer is to write responses for them for a fee - I have a software that does it. I've checked mid size to large cities. Move on to another niche?
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