Aug 4 (edited) • 😃 General discussion
SOP
I took a step back and went back over what I was doing. I came up with a new SOP
Dental Google Business Profile Optimization
Version: 1.0
Purpose
Optimize a dental practice's Google Business Profile to increase visibility in Google Maps, improve local rankings, and generate more phone calls and appointment requests.
Estimated Completion Time
2–3 hours
Tools
- Google Business Profile
- Google Chrome
- Google Search
- Google Maps
- BrightLocal (optional)
- Whitespark (optional)
- Local Falcon (optional)
- Google Sheets
- ChatGPT (for descriptions and Q&A)
Step 1 – Client Intake
Objective
Collect all information before beginning work.
Required Information
- Practice Name
- Owner Name
- Practice Address
- Phone Number
- Website
- Appointment URL
- Office Hours
- Primary Services
- Service Area
- Google Business Profile Manager Access
Completion Standard
✓ All required information received.
✓ Access verified.
Step 2 – Baseline Audit
Objective
Determine the current condition of the listing.
Record:
Business Name
Address
Phone
Website
Hours
Primary Category
Secondary Categories
Review Count
Review Rating
Photo Count
Number of Services Listed
Business Description
Questions & Answers
Attributes
Appointment Link
Google Posts
Create a spreadsheet with "Current State."
Step 3 – Competitor Research
Search:
"Dentist + City"
Open the top three Google Maps results.
Record:
Primary Category
Secondary Categories
Review Count
Photos
Services
Business Description
Questions Asked
Common Keywords
Objective:
Find opportunities your client is missing.
Step 4 – Category Optimization
Choose the most accurate Primary Category.
Examples:
Family Dentist
Cosmetic Dentist
Dental Clinic
Pediatric Dentist
Orthodontist
Add every relevant Secondary Category.
Never add unrelated categories.
Quality Check
Google category matches actual services.
Step 5 – Service Optimization
Create individual services.
Each service should include:
Service Name
Short Description
Examples
Dental Implants
Emergency Dentistry
Root Canal
Crowns
Bridges
Veneers
Invisalign
Whitening
Dentures
Preventive Care
Children's Dentistry
Step 6 – Business Description
Requirements
750 characters maximum
Mention:
City
Practice name
Years of experience
Primary services
Unique selling proposition
Call to action
No keyword stuffing.
Step 7 – Photo Optimization
Minimum Goal
Logo
Cover Photo
Exterior
Reception
Treatment Rooms
Dental Team
Dentist Portrait
Equipment
Before/After (if approved)
Image Quality
High resolution
Well-lit
No stock images
Rename image files before upload (optional).
Step 8 – Questions & Answers
Add common patient questions.
Minimum:
Do you accept new patients?
Do you offer emergency appointments?
What insurance do you accept?
Do you offer financing?
Do you treat children?
Write accurate answers.
Step 9 – Attributes
Verify every applicable attribute.
Examples
Wheelchair accessible
Accepts credit cards
Accepts new patients
Appointment required
Women-owned (if applicable)
Veteran-owned (if applicable)
Language assistance (if applicable)
Step 10 – NAP Verification
Verify identical information across:
Website
Google Business Profile
Facebook
Yelp
Apple Maps
Bing Places
Healthgrades
Vitals
No abbreviations should conflict.
Step 11 – Quality Assurance
Final Checklist
✓ Business Name correct
✓ Address correct
✓ Phone correct
✓ Website correct
✓ Appointment URL working
✓ Categories correct
✓ Services complete
✓ Description optimized
✓ Photos uploaded
✓ Q&A completed
✓ Attributes completed
✓ Hours verified
✓ No spelling errors
Nothing is marked complete until every item passes.
Step 12 – Client Report
Include:
Summary
- What was optimized.
Before vs. After
- Photos
- Services
- Categories
- Description
- Review count
Recommendations
- Request 5–10 new reviews each month.
- Upload 5–10 new photos monthly.
- Publish one Google Business Profile post weekly.
- Respond to every review.
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