1d • 😃 General discussion
Do I need to niche down?
Hey,
I just had a question that came to my mind after reading other posts. My agency site: https://safemarketing.co.uk is currently positioned as a General SEO Agency targeting local businesses in the UK. I don't have a niche yet, the only requirement is that they understand SEO and have the capital to invest in it. It could be a plumber, dentist, roofer, or any other local business.
Do you think this would be problematic moving forward? Or in other words: Can I pick a niche to start with e.g "Roofing Companies" but keep the same branding & positioning of my website?
I can still reach out to roofing companies as a general seo agency. Or would you suggest re-positioning my website it to make it specifically about helping roofers. For example:
"Safe Marketing helps roofing companies generate more leads through Local SEO"
But with that positioning, my agency can only take on roofing clients and they can only refer other roofing companies, so it feels like I might be leaving a ton of money on the table as I won't be able to serve so many other businesses that are not roofing companies.
Thank you!
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Do I need to niche down?
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