Your tiers are not price points. They are steps. Big A$$ difference.
Right… something came out of a Mirror session yesterday, that we run inside the Backroom (MYM ENGINE ROOM) that I wanna share because I think every single Skool community owner needs to hear this… Your tiers are not just price points. They are STEPS. And the job of each step is to speak to the person on the step below about what's waiting on the step above. And here's the question I want you to actually sit with for a second mwah… Does every piece of content you put out speak to the person on the step below about what's waiting on the step above… or are you just talking to everyone about everything and hoping the right person figures out where they fit… Because if it's the second one… that's possibly why peeps ain’t moving. Not because they don't want to. Because nobody (aka you wink) has shown them clearly enough where the next step actually leads and why they need to be on it. 𝗦𝗼 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 𝗶𝗻𝘀𝗶𝗱𝗲 𝗧𝗵𝗲 𝗕𝗮𝗰𝗸𝗿𝗼𝗼𝗺… 𝗧𝗵𝗲 $𝟭 𝗱𝗼𝗼𝗿 (𝗪𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘀𝗵𝗶𝘁 𝗴𝗲𝘁𝘀 𝘀𝗮𝗶𝗱) is for the epic person who wants to be a little more themselves… have real juicy convos…say the shit they have been holding back, use their voice, stop lurking and actually start showing the ef up… they're not quite ready to DO yet… they want to feel it out a tad first… and that is absolutely fine because that step is doing exactly what it's supposed to do… 𝗧𝗵𝗲 𝗠𝗬𝗠 𝗘𝗻𝗴𝗶𝗻𝗲 𝗥𝗼𝗼𝗺 𝗮𝘁 $𝟮𝟳 (𝗪𝗵𝗲𝗿𝗲 𝘀𝗵𝗶𝘁 𝗴𝗲𝘁𝘀 𝗱𝗼𝗻𝗲) is for the person who is DONE talking about it and ready to actually move… they want to do the thing… fix the damn thing… get in the room and make it happen… together… live… every single fricken week… 𝗧𝗵𝗲 𝗙𝗿𝗼𝗻𝘁 𝗥𝗼𝘄 𝗩𝗜𝗣 𝗮𝘁 $𝟵𝟵 (𝗪𝗵𝗲𝗿𝗲 𝘀𝗵𝗶𝘁 𝗴𝗲𝘁𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗔𝗙) is for the badass person who wants MY eyes specifically on THEIR specific thing… intimate, exclusive, my eyes balls in on your biz, together… just us… going deep into their world every single month… Do it yourself. Do it together. Do it with me. 𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗧𝗜𝗘𝗥𝗦 𝗙𝗥𝗔𝗠𝗘𝗪𝗢𝗥𝗞. 𝗧𝗼𝘁𝗲𝘀 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘁𝗵𝗶𝗻𝗴. 𝗕𝗢𝗢𝗠 😂