DID U SEE THE SKOOL NEWS TODAY… So I just watched the Skool news and they dropped the big reveal on what they've been calling Growth Boost… and I have THOUGHTS… and questions… and I want ALL of urs too So here's what I took from it 👇 𝗪𝗛𝗔𝗧 𝗚𝗥𝗢𝗪𝗧𝗛 𝗕𝗢𝗢𝗦𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗜𝗦 So in a nutshell… we've all seen the ads Skool has been running for communities… and today they pulled back the curtain on how it actually works They're going to KEEP running ads for communities… which is epic in theory… and here's the model… If someone comes into ur community through a Skool ad… Skool takes 30% commission Totally fair sauce… I get it… that's how business works… no complaints from me on thatfront BUT… here's where my brain started going 𝗧𝗛𝗘 𝗧𝗛𝗜𝗡𝗚𝗦 𝗧𝗛𝗔𝗧 𝗠𝗔𝗗𝗘 𝗠𝗘 𝗚𝗢 𝗛𝗠𝗠𝗠𝗠 🤔 This community is $1 So Skool makes… 30 cents Whereas a $100 community gets them $30 So the question that immediately popped into my head is… Are they going to be promoting the higher priced communities more than the lower priced ones? Are the $1 and free communities going to get the same love as the $97 ones? Because if the commission goes back into ads… which they said it does… then the communities making them more money are going to get more ad spend… right? That feels like summat worth thinking about 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 They said free communities will be included too… which is great… but obvs no commission on a free community means… how does THAT work exactly? AND… here's a question I still haven't seen answered… If someone comes in through an ad and then upgrades to a higher tier… does Skool get commission on that too? Are they treated as the referrer forever? Someone might wanna ask that… 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗨𝗡𝗧𝗜𝗟 𝗝𝗨𝗡𝗘 𝟭𝟲𝗧𝗛 𝗕𝗜𝗧… 👀 Ey up so this is the bit that really got me thinking It says Growth Boost is FREE until June 16th… which is one week from today So… what happens after June 16th? Are they going to charge for it? s this the play… get everyone used to having it on… and then it becomes a paid feature?

What do you guys class as a holiday? Going abroad? Time off work? Staycation?🙌 A holiday to me is the seaside, my family and switch off mode❤️ (I do bring Skool on holidays but I do the bare minimum while I’m resting!) What about you guys? Do you have any holidays planned??☀️⛱️🏖️🏝️

First up… ALL of this… every single bit of what I'm about to say… is coming from someone who has lived it… not someone pointing fingers eva...all experience, ups downs and testing 𝗖𝗼𝘀 𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗿𝗼𝗽𝗲𝗿 𝗹𝗼𝘃𝗲 𝗵𝗮𝘁𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗶𝗳 𝗜'𝗺 𝗵𝗼𝗻𝗲𝘀𝘁… 𝗛𝗢𝗪𝗦 𝗔𝗕𝗢𝗨𝗧 𝗨? Some numbers I've obsessed over and then gone "wait WDF… why am I even obsessing about this… what does it actually mean… does it actually mean ANYTHING real" Some I've ignored that I probably should have paid way more attention to… oops 😂 And some… well… some actually mean summat REAL and THAT'S what I wanna talk about today Cos here's the thing… and this is the bit that really matters… It's never ever really about the NUMBER It's about what's BEHIND it It's about the INTENTION behind why u're sharing it… why u're chasing it… what it actually represents underneath 𝗔 𝗻𝘂𝗺𝗯𝗲𝗿 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗴𝗶𝘃𝗲𝘀 𝘂 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗻𝗼𝘄𝘁 And I know this because I had a client once who had almost A MILLION followers… A MILLION… and was making zero money… ZERO… cos the number looked incredible AF on the outside and meant absolutely naff all on the inside That is the whole thing right there Let's have a chat about it hey 👇 𝗧𝗛𝗘 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗧𝗛𝗔𝗧 𝗖𝗔𝗡 𝗧𝗥𝗜𝗣 𝗨 𝗨𝗣 💩 Now I'm not saying these numbers ARE poop… some of them are hello totes useful… but the INTENTION behind why u're chasing them or sharing them… THAT can be poop 😂 📈 𝗪𝗵𝗲𝗿𝗲 𝘂 𝗮𝗿𝗲 𝗶𝗻 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆… brilliant if u're using it to track whether ya community is genuinely growing… poop if u're just refreshing it for the dopamine hit of seeing a higher number 🔥 𝗨𝗿 𝟯𝟬 𝗱𝗮𝘆 𝗳𝗶𝗿𝗲 𝘀𝘁𝗿𝗲𝗮𝗸… amazing if it represents real intentional conversations and intentional showing up… absolutely fricken pointless if u've been clicking around having empty conversations just to keep the flame alive 🔴 𝗨𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝗯𝗼𝗮𝗿𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻… great for tracking ya own progression and seeing if u're actually moving… meaningless if u got there posting fluff just to rack up points 💰 𝗨𝗿 𝗶𝗻𝗰𝗼𝗺𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀… powerful when u understand the waves… the churn… the retention… what's actually working and why… and I'll be honest I didn't used to track this properly and it cost me… but just dropping a big number to brag with zero context behind it… that tells nobody anything… not even u

Ey up… The Backroom is kinda intentionally mysterious from the outside… Hard to explain until ur in it… the convos… the sessions… the humans… the realness… Think less polished online course… more realass epic humans… real chat… beers optional… good chat totes not… 😂 But this week I thought… u know what… let me just show u… Because THIS is what's going down inside this week… and if u read this and go… oh my dog I need to be in that room… Well… it's $1 to walk through the door… OOOFFFF I know… 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧'𝗦 𝗚𝗢𝗜𝗡𝗚 𝗗𝗢𝗪𝗡 𝗜𝗡 𝗗𝗔 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗧𝗢𝗪𝗪𝗪𝗡𝗡𝗡 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞… 🔥 𝗧𝗛𝗘 𝗠𝗜𝗥𝗥𝗢𝗥 (MYM Engine Room / premium) You know that thing where you just cannot see what's right in front of you… yeah… that's what this is for… we hold the mirror up together… spot the community patterns… have those OH THAT'S IT moments… The session where people go quiet for a second… and then go oh fck… THAT'S it… 😂 𝗖𝗔𝗦𝗛 𝗜𝗡 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗘𝗡𝗧$ 𝟯/𝟰 (live open to everyone / replays move to Engine Room after 7 days) Everything that lands on YOUR posts… the one word reply… the ghoster… the bot… the one that could actually go somewhere if u just knew what to say… ALL of it… no more freezing… no more heart emoji and running… The session where people realise their next client has literally already commented on their stuff… they just didn't know it… 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗕𝗔𝗡𝗧𝗘𝗥 𝗖𝗢𝗙𝗙𝗘𝗘 𝗖𝗛𝗔𝗧 (everyone / all tiers) Literally just come… have a brew… have a chat… show us ur dog… no agenda… just humans being humans… The bit where someone always ends up sharing summat they didn't plan to and it becomes the best convo of the week… 😂 𝗦𝗣𝗜𝗡𝗘 𝗦𝗘𝗦𝗦𝗜𝗢𝗡 𝗟𝗜𝗩𝗘 (MYM Engine Room / premium) Ur Story… ur Perspective… ur Identity… ur Narrative… ur Energy… the stuff that makes u magnetic af… the stuff that makes people stop mid scroll and go… I need to know more about her… The session where ur content stops sounding like everyone else and starts sounding dangerously like YOU… 𝗗𝗥𝗢𝗣 𝗜𝗧 𝗟𝗜𝗞𝗘 𝗜𝗧'𝗦 𝗛𝗢𝗧 (everyone gets peer feedback / Engine Room and Front Row get personal Looms back from me) Bring the one thing driving u mental… ur copy… ur offer… ur price… ur about page… drop it… we go in… The bit where people drop something they've been sat on for weeks and walk away with it actually fixed… not just talked about… fixed…

Oooofff here is summat most business owners would not admit… but yup I aint most… I am me (MIMI) Drumroll… I sometimes cannot explain what I actually do… and before u clutch ur pearls… yes I KNOW… I help people say their thing clearly and here I am fumbling over mine like a drunk person trying to find their keys… 😂 but stay with me… because this is for the misfits… the rebels… the ones who never quite fit in a box and gave up trying… the ones who were told to niche down and pick a lane and wanted to flip the table… 𝗮𝗻𝗱 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗗𝗢𝗡'𝗧 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗽𝘂𝘁 𝗶𝗻 𝗮 𝗯𝗼𝘅 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲… because not everything fits in a box… not every business fits in a box… not every human fits in a box… and the ones who keep trying to squeeze themselves into one… keep wondering why it feels wrong… why the message comes out flat… why it sounds like everyone else… because it was never meant to fit there… 𝘂 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝘁 𝗶𝗻… 𝘄𝗲 𝗱𝗼 𝗶𝘁 𝗼𝘂𝗿 𝘄𝗮𝘆… 𝗮𝗹𝘄𝗮𝘆𝘀 𝗻𝟰𝗲𝘃𝗮… ❤️ what I do isn't one thing… it's not messaging… well it is but it isn't… it's not coaching… well it kinda is but it isn't… it's not copywriting… community building… content strategy… it's all of those things and none of those things and somewhere in the middle of all of them is the actual thing… and the people I work with… they're the same… they don't fit neatly in a box either… and that's not a problem… that's the whole damn point… 𝗹𝗲𝘁 𝗺𝗲 𝗴𝗶𝘃𝗲 𝘂 𝘀𝗼𝗺𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗮𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲… someone comes to me… they've been posting every single day for six months… good stuff… real ass effort… and absolutely NAFF ALL is happening… no clients… no sales… just a load of nice comments from people who will never buy… and they're sat there going what the fck am I doing wrong… the answer is almost never what they think it is… it's not the strategy… not the niche… not the algorithm… not the fact that Mercury is being a little sh*t again… 𝗶𝘁'𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝘀 𝘀𝗹𝗶𝗴𝗵𝘁𝗹𝘆 𝗼𝗳𝗳… slightly watered down… slightly shaped for the room instead of coming from the actual bones of who they are… and people can feel that gap even when they can't name it…