We’ve Got Personality… So Why Are We Posting Like Robots?

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Right I need to say something and I don’t know if it’s just me being dramatic-ish but I am BORED of content at the minute.

Not bored of people.Not bored of businesses.

BORED of the way we’re all packaging ourselves. I’m KINDA yawning… and that makes me sad.

There is SO much content online right now that is technically fine… and yet I feel absolutely not TOFU sausage about it. It’s like beige on beige with a side of beige.

Like I read it and I’m like… yes. That is a sentence. Well done. Words were used. Structure happened. Paragraphs were paragraphed.

And yet my soul is sat there going, “hmmm… wot… meh.”

And before anyone starts GETTING THEIR KNICKERS IN A TWIST, I am DEFO not excluding myself in this. Been there. Done it. Got the huge twisty knickers and the oversized T-shirt to prove it. TEEHEE.

Look, I know there are loads of factors at play. A big one I’m gonna blame (yes brace ya selves) is AI diminishing so many people’s creativity and peeps all starting to sound the same.

Now before anyone panics, I am NOT anti-AI. I bloody love it. It has some EPIC uses.

BUT it will never EVER be you.

It can structure. It can tidy. It can assist.

It cannot be your nan

It cannot be your Tesco breakdown in 2012

It cannot be your weird little side comment that makes everyone go OOOF.

That’s what I’m here for. Bringing YOU back.

Because here’s where it TOTES gets me.

I will jump on a call with someone and within five minutes 🤘FIVE 🤘 they’ve told me a story about a client, their nan, their breakdown in Tesco in 2012, their hot take on some nonsense in their industry and I’m sat there like HELLOOOOOO THAT’S THE STUFF.

That’s the magic sauce

That’s the EPIC HUMAN bits I love ❤️

That’s the bit that makes me lean in BIG TIME

And then they go, “Yeah but I don’t know what to post.”

EH?

You’ve just delivered content GOLD with a sprinkle of your unique personality on top and you’re telling me you’ve got nout to say?

Nope. Not buying it. Pfffftttt…

So now I’m a nosey Parker (seriously though… what is a parker?) and I need to ask…

When you sit down to write content, what actually happens?

A) I freeze and overthink it to death

B) I post but it feels a bit meh

C) I get likes but no real conversations