🚦 START YOUR ENGINES: ONE-LINERS ONLY!

Heather Boers

🔥

5d • 💥Directory GAMES! 💥

First, last weekend’s winner is

@Lisa Drennon

, pulling into first place yet again!

Will someone finally give the woman behind 𝗧𝗵𝗲 𝗦𝗺𝗲𝗹𝗹 𝗼𝗳 𝗠𝗼𝗻𝗲𝘆 a run for her money? 😏💰

🔴🟡🟢 𝗡𝗼𝘄, 𝘄𝗲’𝗿𝗲 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝘂𝗽!!! 🟢🟡🔴

Instead of reviewing every graphic, offer, About Page, CTA, and kitchen sink that rolls through, each weekend will focus on 𝙤𝙣𝙚 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙩𝙝𝙞𝙣𝙜.

This weekend, we’re getting back to the original foundation of Red Light, Green Light:

𝗬𝗢𝗨𝗥 𝗢𝗡𝗘-𝗟𝗜𝗡𝗘𝗥

Think of it as your hook, your elevator pitch, or the one, maybe two, quick lines that get your foot in the door with a prospective client.

If someone reads it, will they understand what you offer and want to click to learn more?

🏁 𝗦𝗧𝗔𝗥𝗧 𝗬𝗢𝗨𝗥 𝗘𝗡𝗚𝗜𝗡𝗘𝗦

Share one one-liner for review. No explanation. No link. Let’s see whether your words can do the work.

You may submit as many one-liners as you’d like, but post each one as its own separate comment. Each one-liner must earn its own two green lights before you add its link.

Then it’s…

3️⃣ 𝗛𝗘𝗟𝗣 𝗧𝗛𝗥𝗘𝗘

Give useful feedback to at least three other players:

🔴 RED: I’m confused or wouldn’t click yet.

🟡 YELLOW: I’m interested, but something is missing.

🟢 GREEN: I understand what you offer, and if I were in the market for it, I would click to learn more.

A green light is feedback on the clarity of the offer—not an invitation to pitch the person who gave it.

Helping three other players is the minimum required to play. But stick around and join the race! The more genuinely helpful feedback you give, the better your chance of winning.

2️⃣ 𝗚𝗘𝗧 𝗧𝗪𝗢 𝗚𝗥𝗘𝗘𝗡𝗦

Receive green lights from two different community members.

1️⃣ 𝗗𝗥𝗢𝗣 𝗢𝗡𝗘 𝗟𝗜𝗡𝗞

Only after receiving two green lights from two different members, edit your original submission.

Keep your original one-liner so we can see where you started, then add:

🟢🟢 FINAL VERSION: [Your final one-liner] & your 🔗 LINK

[One direct link to the business or offer your one-liner describes]

𝗡𝗼 𝘁𝘄𝗼 𝗴𝗿𝗲𝗲𝗻 𝗹𝗶𝗴𝗵𝘁𝘀? No link yet. The stoplight is still red, friend. 🚨

The player who gives the most genuine, helpful feedback wins a 24-hour pinned post at the top of the community, and, this week ... the player with the best transformation will get one too! So...

3… 2… 1… GO! 🚦🏁

NEXT WEEK: We’re putting your graphics under the stoplight. If your visuals need fresh eyes, mark your calendar and bring them with you!

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🚦 START YOUR ENGINES: ONE-LINERS ONLY!