Consistency is the secret to growing your following, building trust, and keeping your audience engaged. A content plan takes away the stress of wondering “what do I post today?” and helps you stay organised. Step 1: Build a Weekly Posting Schedule ✅ 3–4 Feed Posts (Facebook & Instagram)Mix content that builds trust and sparks interaction: - ✈️ Travel tips - 💬 Questions & conversation starters - 🛍️ Soft promotions & special offer 📲 Daily Stories (Facebook & Instagram)Stay visible and connect more personally: - Quick updates, polls, countdowns - Behind-the-scenes from your daily work life 🎥 3 Reels per Week (Facebook & Instagram)Reels reach new audiences—double your chances by posting on both platforms: - Resort walk-throughs - Booking tips - “Did you know?” travel hacks - Trends with a travel twist 💡 Pro Tip: Create once, post to both platforms. Avoid TikToks with watermarks on Instagram. 👉 In the next lesson, you’ll grab your Weekly Content Planner to map this out easily. Step 2: Rotate Proven Content Types Keep it simple. Rotate through content your audience already loves: - 🌴 Destination highlights – stunning visuals of must-see places - 💡 Travel tips & hacks – “Best time to book flights for summer savings” - 🔥 Exclusive travel deals – create urgency with limited-time offers - 👩‍💻 Behind-the-scenes – show your planning process and daily work - ⭐ Client reviews & testimonials – build credibility and trust Step 3: Focus on Engagement Social media isn’t just about posting—it’s about connection. - Ask questions: “What’s your dream holiday destination?” - Run polls or quizzes: “Beach or city break?” - Invite user-generated content: “Tag us in your holiday photos for a feature!” - Reply to every comment & DM to stay approachable. ⚡ Pro Tip: Engagement in the first hour boosts visibility. Be active and reply quickly. Step 4: Sell Without Being Salesy Stick to the 80/20 Rule: - 80% value-driven content – tips, ideas, inspiration - 20% promotional content – deals, booking reminders

Why Announcing Your Presence Matters. Don’t wait until everything’s perfect — just start. Early action builds excitement, trust, and gets your first enquiries rolling. Step 1: Announce to Your Network Start with people who already know you.Where: - Personal Facebook & Instagram posts - WhatsApp broadcast - Email to old contacts What to say (keep it simple & confident):“Big news! I’ve launched my travel business 🎉 Stress-free holidays, beach breaks, and family getaways — DM me to start planning.” Step 2: Grow Your First 100 Followers - Invite friends/family to follow your page - Share tips or deals in travel/community groups - Reply to comments & reactions → then hit Invite to Follow - Make it a habit: check engagement daily, invite non-followers (see the videos) 👉 Warm leads (people already liking/commenting) are your fastest growth path. Step 3: Boost Engagement with an Offer - Giveaway: “Win a lounge pass! Follow + tag a friend — winner in 48h.” - Limited offer: “7 nights Ibiza £499pp – DM to book.” Step 4: Prep Your Page Before Inviting - Welcome post + intro - Eye-catching destination photos - At least 1 value post (travel tip, insider info) - Clear call-to-actions (WhatsApp / DM / link) Quick Launch Timeline - Week 1: Profile setup + 3–5 posts - Week 2: Announcement + giveaway/offer - Week 3: Consistent posting + engagement Common Mistakes ❌ Waiting for perfection ❌ Inviting people to an empty page ❌ Forgetting clear CTAs Action Steps ✔ Post your announcement ✔ Send WhatsApp/email blast ✔ Invite warm leads ✔ Launch a giveaway/offer ✔ Track growth & enquiries Progress beats perfection — even 50 followers in week one is a win. Show up, stay consistent, and bookings will follow.

Quick Check-In 🚀 Your Facebook page = your digital shop window. Have you set up your travel business page yet? ✅ Profile & cover photo ✅ Contact info ✅ First post & CTA button Drop a ✅ in the comments if yours is live, or a ❓ if you need help.

Your profile is your storefront 🛍️. A polished, consistent look builds trust and makes people want to book with you. Why it matters: - Credibility & trust ✅ - Recognition at a glance 👀 - Higher engagement 💬 - More bookings 💸 Step 1: Optimise Your Profiles - Facebook: Logo/headshot, clear cover, short benefit-driven bio, booking CTA. - Instagram: Searchable username, clear bio, highlights (Destinations, Deals, Reviews). - TikTok: Match Insta look, pin best videos, add link. - WhatsApp: Logo/headshot, short description, quick replies. Step 2: Keep Branding Consistent - Use 2–3 colours + 1–2 fonts everywhere. - Add your logo/watermark. - Keep tone warm, clear, and confident 🚫 Avoid: messy fonts, inconsistent logos, cluttered designs, changing tone. Action Step: Check your platforms today. Make sure photos, bios, links, and branding all match. 👉 Up Next: Announcing Your Presence – how to launch your brand and attract your first clients.

✨ Why Instagram? Instagram is built for visual storytelling—perfect for travel. - 📸 Stunning images & reels = instant wanderlust - 💬 Higher engagement than most platforms - 👩‍🦰 Millennials & Gen Z love using Insta to research trips - 🔗 Easy to cross-share with Facebook - 🌍 Professional profiles build trust + credibility 🔑 Quick Setup & Optimisation 1️⃣ Switch to Business/Creator → unlock insights & contact options 2️⃣ Profile power → use a pro photo/logo, clear bio, call-to-action & booking link 3️⃣ Content mix → reels, stories, destination inspo, client wins, tips & offers 4️⃣ Smart hashtags → mix popular + niche (#BenidormHolidays #SpainTravel) 5️⃣ Engage daily → reply fast, comment, connect with your community 📊 Instagram Insights - Spot your best posts & reels - Learn when your audience is online - Tweak & repeat what works ✅ Action Steps - Switch to a Business/Creator account - Optimise your bio today - Post your first reel or image with 10–15 hashtags - Link your Insta to your Facebook page 💡 Remember: Instagram isn’t just pretty pictures—it’s your digital shop window. Show off amazing destinations, be consistent, and watch the enquiries roll in.