Lesson 5: Grow Your Audience (No Ads Needed)
Why Announcing Your Presence Matters. Don’t wait until everything’s perfect — just start. Early action builds excitement, trust, and gets your first enquiries rolling.
Step 1: Announce to Your Network
Start with people who already know you.Where:
  • Personal Facebook & Instagram posts
  • WhatsApp broadcast
  • Email to old contacts
What to say (keep it simple & confident):“Big news! I’ve launched my travel business 🎉 Stress-free holidays, beach breaks, and family getaways — DM me to start planning.”
Step 2: Grow Your First 100 Followers
  • Invite friends/family to follow your page
  • Share tips or deals in travel/community groups
  • Reply to comments & reactions → then hit Invite to Follow
  • Make it a habit: check engagement daily, invite non-followers (see the videos)
👉 Warm leads (people already liking/commenting) are your fastest growth path.
Step 3: Boost Engagement with an Offer
  • Giveaway: “Win a lounge pass! Follow + tag a friend — winner in 48h.”
  • Limited offer: “7 nights Ibiza £499pp – DM to book.”
Step 4: Prep Your Page Before Inviting
  • Welcome post + intro
  • Eye-catching destination photos
  • At least 1 value post (travel tip, insider info)
  • Clear call-to-actions (WhatsApp / DM / link)
Quick Launch Timeline
  • Week 1: Profile setup + 3–5 posts
  • Week 2: Announcement + giveaway/offer
  • Week 3: Consistent posting + engagement
Common Mistakes
❌ Waiting for perfection
❌ Inviting people to an empty page
❌ Forgetting clear CTAs
Action Steps
✔ Post your announcement
✔ Send WhatsApp/email blast
✔ Invite warm leads
✔ Launch a giveaway/offer
✔ Track growth & enquiries
Progress beats perfection — even 50 followers in week one is a win. Show up, stay consistent, and bookings will follow.
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Geoff Gartland
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Lesson 5: Grow Your Audience (No Ads Needed)
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