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Owned by Geoff

The Social Travel Agent

12 members • $10/m

From ZERO to 55k followers in 12 months 🚀 Learn how to turn likes into leads & followers into bookings — built by a travel agent, for agents.

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Skoolers

175.4k members • Free

36 contributions to The Social Travel Agent
🚀 Steal This Post Idea 🚀
I put this super simple post out yesterday and look at the results 👇 - 55,000+ views - 41,000+ reach - 92% non-followers seeing it 🤯 - 641 interactions The post was literally just: 👉 “Your next holiday is to BENIDORM. Accept it.” That’s it. Nothing fancy—just straight to the point with a bold destination message. ✨ Here’s the hack for you: Change BENIDORM to suit your niche—Italy, Greece, Florida, Bali—wherever you sell. The formula works because: ✅ Short & snappy ✅ Shareable ✅ Stops the scroll 💡 Give it a try this week and let me know how it performs for you!
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🚀 Steal This Post Idea 🚀
Lesson 6: Develop a Simple Content Plan
Consistency is the secret to growing your following, building trust, and keeping your audience engaged. A content plan takes away the stress of wondering “what do I post today?” and helps you stay organised. Step 1: Build a Weekly Posting Schedule ✅ 3–4 Feed Posts (Facebook & Instagram)Mix content that builds trust and sparks interaction: - ✈️ Travel tips - 💬 Questions & conversation starters - 🛍️ Soft promotions & special offer 📲 Daily Stories (Facebook & Instagram)Stay visible and connect more personally: - Quick updates, polls, countdowns - Behind-the-scenes from your daily work life 🎥 3 Reels per Week (Facebook & Instagram)Reels reach new audiences—double your chances by posting on both platforms: - Resort walk-throughs - Booking tips - “Did you know?” travel hacks - Trends with a travel twist 💡 Pro Tip: Create once, post to both platforms. Avoid TikToks with watermarks on Instagram. 👉 In the next lesson, you’ll grab your Weekly Content Planner to map this out easily. Step 2: Rotate Proven Content Types Keep it simple. Rotate through content your audience already loves: - 🌴 Destination highlights – stunning visuals of must-see places - 💡 Travel tips & hacks – “Best time to book flights for summer savings” - 🔥 Exclusive travel deals – create urgency with limited-time offers - 👩‍💻 Behind-the-scenes – show your planning process and daily work - ⭐ Client reviews & testimonials – build credibility and trust Step 3: Focus on Engagement Social media isn’t just about posting—it’s about connection. - Ask questions: “What’s your dream holiday destination?” - Run polls or quizzes: “Beach or city break?” - Invite user-generated content: “Tag us in your holiday photos for a feature!” - Reply to every comment & DM to stay approachable. ⚡ Pro Tip: Engagement in the first hour boosts visibility. Be active and reply quickly. Step 4: Sell Without Being Salesy Stick to the 80/20 Rule: - 80% value-driven content – tips, ideas, inspiration - 20% promotional content – deals, booking reminders
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Lesson 6: Develop a Simple Content Plan
Steal This Travel Post Formula – It Works! 🔑
🚀 Just 3 hours after posting this, look at the analytics – over 43,000 views, 1,200 likes, and 234 comments 👀 The post itself was super simple, but that’s the beauty of it – easy to do, high engagement, and it works! 🙌 👉 Idea came from me 👉 Enhanced by my GPT Holiday Assistant 👉 Designed quickly in Canva 👉 Scheduled and posted = Result! 💡 Here’s the formula: Pick two destinations, create a fun “this or that” style choice (LIKE vs LOVE, or 👍 vs ❤️), and invite people to vote. ✨ Try it yourself and post your results back here – let’s see if the formula works for you too!
Steal This Travel Post Formula – It Works! 🔑
0 likes • 9d
@Gio Yara let me have a think 🤔
1 like • 9d
@Gio Yara you home page is looking great, well done! How about these names? - Travel Italy Smart - Italy Made Easy - Simply Italy Travel
🚀 Community Tip: Turn Simple Ideas into Big Results
Here’s a post I did yesterday that hit 100K views. What’s interesting is the fact that 96% of those views came from non-followers. That means Facebook pushed it out to a huge new audience who’d never seen me before. 👉 Why is this important? Because every single one of those people is a potential client. And if your bio is crystal clear about what you do, a percentage of those viewers will hit “Follow” and instantly understand how you can help them. 💡 The takeaway: - This works in any niche – you just need a scroll-stopping post or question. - Don’t overcomplicate it. Simple ideas travel fast. - Optimise your profile first, so new followers know exactly what you’re about. Remember: posts are like nets you’re casting into the ocean. The clearer your bio, the easier it is for new people to become clients when they swim into your world.
🚀 Community Tip: Turn Simple Ideas into Big Results
1 like • 10d
@Gio Yara Monetisation is when Meta (Facebook or Instagram) pays you directly for your content. There are a few different ways this works — things like in-stream ads on Facebook videos, Instagram subscriptions, or Reels bonuses when they’re available. To get accepted you need to meet Meta’s eligibility rules: - Follow the Partner Monetisation Policies (basically no rule-breaking content). - Be over 18. - Have a business account/page. - Build up enough followers and engagement (the exact numbers vary depending on which monetisation feature you want). Once you qualify, you’ll see an option in your professional dashboard to apply. Meta reviews your account, and if approved you can start earning from the features available to you. So in short — keep building your audience and engagement, follow the rules, and the monetisation options will open up when you hit the thresholds.
1 like • 9d
@Gio Yara It only took me 18 months to get to this point, and right now I’m growing at around 1000 followers every week. I post directly through Facebook and it pushes to Instagram at the same time, so yes it counts the same way. I post every single day, sometimes 4 or 5 times — a mix of text posts, photos, reels, and stories. Consistency is the key, never miss a day.
🚀 Winning Content Doesn’t Expire
Here’s a little secret — the reel I’m sharing today is one I’ve posted at least 3 times in the last few months, and every single time it’s been a winner. That’s why I always keep a stock video library. When you find a reel that connects with your audience, don’t just post it once and forget it. Reuse it, tweak the captions if needed, and let it work for you again and again. 👉 New followers, fresh algorithm pushes, and changing seasons mean the same content can perform just as well — or even better — the second, third, or fourth time around.
🚀 Winning Content Doesn’t Expire
1 like • 10d
@Gio Yara I usually keep reels above 15 seconds but under 90. Facebook insights will show you which lengths perform best for your audience, so you’ll quickly see whether shorter or longer works better. But don’t get too wrapped up in recording the perfect reel, just film and upload. That way you learn what works, and honestly, at the start they’ll be far from perfect (and that’s fine!).
1 like • 10d
@Gio Yara just got an update from Facebook today. They’re helping me create the right content. Key tip: post more 30–45 sec reels this week — I got 47% more views in that range. I’ll tweak my plan to hit that length.
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Geoff Gartland
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47points to level up
@geoff-gartland-7939
From ZERO to 55k followers in a year 🚀 I created The Social Travel Agent to help you turn likes into bookings with proven strategies.

Active 13h ago
Joined Aug 20, 2025
Benidorm