Lesson 6: Develop a Simple Content Plan
Consistency is the secret to growing your following, building trust, and keeping your audience engaged. A content plan takes away the stress of wondering “what do I post today?” and helps you stay organised. Step 1: Build a Weekly Posting Schedule ✅ 3–4 Feed Posts (Facebook & Instagram)Mix content that builds trust and sparks interaction: - ✈️ Travel tips - 💬 Questions & conversation starters - 🛍️ Soft promotions & special offer 📲 Daily Stories (Facebook & Instagram)Stay visible and connect more personally: - Quick updates, polls, countdowns - Behind-the-scenes from your daily work life 🎥 3 Reels per Week (Facebook & Instagram)Reels reach new audiences—double your chances by posting on both platforms: - Resort walk-throughs - Booking tips - “Did you know?” travel hacks - Trends with a travel twist 💡 Pro Tip: Create once, post to both platforms. Avoid TikToks with watermarks on Instagram. 👉 In the next lesson, you’ll grab your Weekly Content Planner to map this out easily. Step 2: Rotate Proven Content Types Keep it simple. Rotate through content your audience already loves: - 🌴 Destination highlights – stunning visuals of must-see places - 💡 Travel tips & hacks – “Best time to book flights for summer savings” - 🔥 Exclusive travel deals – create urgency with limited-time offers - 👩💻 Behind-the-scenes – show your planning process and daily work - ⭐ Client reviews & testimonials – build credibility and trust Step 3: Focus on Engagement Social media isn’t just about posting—it’s about connection. - Ask questions: “What’s your dream holiday destination?” - Run polls or quizzes: “Beach or city break?” - Invite user-generated content: “Tag us in your holiday photos for a feature!” - Reply to every comment & DM to stay approachable. ⚡ Pro Tip: Engagement in the first hour boosts visibility. Be active and reply quickly. Step 4: Sell Without Being Salesy Stick to the 80/20 Rule: - 80% value-driven content – tips, ideas, inspiration - 20% promotional content – deals, booking reminders