3d • 🚀 First Steps
Lesson 6: Develop a Simple Content Plan
Consistency is the secret to growing your following, building trust, and keeping your audience engaged. A content plan takes away the stress of wondering “what do I post today?” and helps you stay organised.
Step 1: Build a Weekly Posting Schedule
✅ 3–4 Feed Posts (Facebook & Instagram)Mix content that builds trust and sparks interaction:
- ✈️ Travel tips
- 💬 Questions & conversation starters
- 🛍️ Soft promotions & special offer
📲 Daily Stories (Facebook & Instagram)Stay visible and connect more personally:
- Quick updates, polls, countdowns
- Behind-the-scenes from your daily work life
🎥 3 Reels per Week (Facebook & Instagram)Reels reach new audiences—double your chances by posting on both platforms:
- Resort walk-throughs
- Booking tips
- “Did you know?” travel hacks
- Trends with a travel twist
💡 Pro Tip: Create once, post to both platforms. Avoid TikToks with watermarks on Instagram.
👉 In the next lesson, you’ll grab your Weekly Content Planner to map this out easily.
Step 2: Rotate Proven Content Types
Keep it simple. Rotate through content your audience already loves:
- 🌴 Destination highlights – stunning visuals of must-see places
- 💡 Travel tips & hacks – “Best time to book flights for summer savings”
- 🔥 Exclusive travel deals – create urgency with limited-time offers
- 👩💻 Behind-the-scenes – show your planning process and daily work
- ⭐ Client reviews & testimonials – build credibility and trust
Step 3: Focus on Engagement
Social media isn’t just about posting—it’s about connection.
- Ask questions: “What’s your dream holiday destination?”
- Run polls or quizzes: “Beach or city break?”
- Invite user-generated content: “Tag us in your holiday photos for a feature!”
- Reply to every comment & DM to stay approachable.
⚡ Pro Tip: Engagement in the first hour boosts visibility. Be active and reply quickly.
Step 4: Sell Without Being Salesy
Stick to the 80/20 Rule:
- 80% value-driven content – tips, ideas, inspiration
- 20% promotional content – deals, booking reminders
✅ Soft Sell Example:“Just helped a client book a dream trip to Majorca for under £500. Want me to find you a deal like this? DM me now!” It’s natural, helpful, and conversation-starting.
Action Step: Start Posting with Purpose
Your checklist for this week:
- Plan 3–4 posts using your content planner
- Post 1–2 Reels or TikToks
- Share daily stories
- Engage with 5+ new people per day (comment, like, reply)
- Post a question or poll today to spark conversation
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Lesson 6: Develop a Simple Content Plan
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