Lesson 4: Strong Profiles & Consistent Branding
Your profile is your storefront ๐๏ธ. A polished, consistent look builds trust and makes people want to book with you. Why it matters: - Credibility & trust โ
- Recognition at a glance ๐ - Higher engagement ๐ฌ - More bookings ๐ธ Step 1: Optimise Your Profiles - Facebook: Logo/headshot, clear cover, short benefit-driven bio, booking CTA. - Instagram: Searchable username, clear bio, highlights (Destinations, Deals, Reviews). - TikTok: Match Insta look, pin best videos, add link. - WhatsApp: Logo/headshot, short description, quick replies. Step 2: Keep Branding Consistent - Use 2โ3 colours + 1โ2 fonts everywhere. - Add your logo/watermark. - Keep tone warm, clear, and confident ๐ซ Avoid: messy fonts, inconsistent logos, cluttered designs, changing tone. Action Step: Check your platforms today. Make sure photos, bios, links, and branding all match. ๐ Up Next: Announcing Your Presence โ how to launch your brand and attract your first clients.