I Turned Down $100 From Facebook; Here’s Why
Identity Shifting is not always about what you say yes to, it' can also be about what you say no to. As a matter of fact, a lot of times it's about what you say no to. Here's an example. Facebook recently offered a monetization challenge: saying create two reels that reach 50,000 views and earn $100. I could have used name content to do it. Historically, my name content gets views in those numbers. I know how to create it. I know how to get attention with it. But I had to stop and ask myself Do you want the $100, or do you want the new identity you’re establishing? Because every piece of content creates an identity impression. And that might actually set me back. Do I still do name readings? Yes. But that’s no longer the center of my work. I’m building the identity of an Identity Transformation Strategist. And Every time I lead with name content, I would be reinforcing an identity that I’m intentionally evolving beyond. That means I have to be willing to say no to opportunities that strengthen an old identity, even when they’re easier, faster, or more profitable in the short term. Because Identity isn’t simply built by who you say you are. It’s built by the evidence of you repeatedly choosing a particular identity. And that’s why a lot of times it’s about saying no, more than yes… even when it appears like there’s a reward attached.