Hi all, I wasn't able to make the session today, but I wanted to follow up with my problem statement, as it was my accountability task for this week.
David and I had an insightful conversation yesterday about my idea. He challenged me to think more openly about the different avenues to break into the market and begin generating revenue. In parallel to the development of a baby pacifier, I will also be focusing on curating a brand that reflects the troubles many young Latino parents have.
Here is my problem statement:
Many young Latino parents struggle to find baby products they trust that align with their cultural values, aesthetic preferences, and parenting instincts. As a result, they default to generic, mass-market products that feel impersonal and disconnected from how they want to raise their children, leaving them overwhelmed and underserved.
I welcome your feedback and suggestions. Thank you!