For today’s theme “skills” I wanted to share a skill thats helped me a lot lately as a founder: learning to say “not now.” Not “no.” Not “never.” Just… not now. As founders, especially those of us ADHD’ers, we’re wired to move fast and solve problems, everything feels urgent. A new idea, client message or request from the team and before we know it, we’ve abandoned the thing we intentionally sat down to work on. Saying “not now” has become a boundary I set with myself. It sounds simple, but it’s powerful: -Not now to reacting to emails in middle of deep work time -Not now to chasing a new idea before finishing the current one -Not now to saying yes just because I can What this has done is protect my focus, my energy, and my ability follow through. It’s helped me finish things instead of constantly switching lanes and feeling behind. I’ve learned that urgency is often emotional, not real. Saying “not now” gives me the space to respond intentionally instead of reacting automatically.

For the history of consumer products, we’ve been led to believe that premium products can only come for Europe. @Alejandro Ruelas has been exploring this space for his startup, and when I saw this I thought of him. What do you think? Our culture is beautiful and we are the largest emerging consumer demographic. We should lead this sector and develop new products.

Hey everyone, I know this isn’t startup related but I wanted to share an article I wrote that discusses something I think is so important, yet not talked about enough, among Latino men. Emotions. It was a tough one to write but I am certain it could help some of you in here or maybe someone you know. A lot of you know me from my coaching side, or even the law firm I run. But most may not know I am on a secret mission to break generation curses experienced as a Latino boy and man. My goal is to one day speak about this topic on stage to the world ! I’m excited to share this with you all and hope you enjoy the piece. Feel free to share it ! If you have a Medium.com Account, here is the link to my profile where I write more about my journey as a Latino man growing up in America. Article link: https://thelatinonewsletter.org/p/latino-men-emotions-we-are-taught-to-hide Medium Profile Link: https://medium.com/@unboundascent/why-hispanic-men-will-try-everything-but-therapy-350f2690335e

Hi all, I wasn't able to make the session today, but I wanted to follow up with my problem statement, as it was my accountability task for this week. David and I had an insightful conversation yesterday about my idea. He challenged me to think more openly about the different avenues to break into the market and begin generating revenue. In parallel to the development of a baby pacifier, I will also be focusing on curating a brand that reflects the troubles many young Latino parents have. Here is my problem statement: Many young Latino parents struggle to find baby products they trust that align with their cultural values, aesthetic preferences, and parenting instincts. As a result, they default to generic, mass-market products that feel impersonal and disconnected from how they want to raise their children, leaving them overwhelmed and underserved. I welcome your feedback and suggestions. Thank you!

Today I spent about 2 hours creating all the social posts for the next two months (Facebook and LinkedIn). Normally I only spend one hour for one month. But I know holidays are coming up and with kids, things are constantly interrupting structure. One thing I’ve noticed since I began this approach for these tasks (that I’m not fond of) is the amount of relief I feel when I know they are already created and scheduled to post automatically. This allows me to focus my energy on other tasks to help push business forward. Next content related task is to record the next months worth of videos, break them into clips, edit and post. I’ll update you all with progress on this next week! What’s one action you took today?