I decided to start my own skool community last week, and I've given myself until the end of the month to have it up and running. The deadline is because I have 4 upcoming sports psychology presentations with a youth travel baseball organization, beginning the first week of June. Just in the past week, I've already managed to: - Come up with a bio and description for my about page on Skool - Create branding images for my skool community. - Structure my skool community - plan, script, and record a free course to have in the community to serve as my lead magnet - plan, script, and record a VSL for the About page on my Skool community This is a really big deal to me because I've been doing a lot of talking about starting the skool community, and I never took action on it. Last week I was confirmed for the 4 presentations, so I knew this would be a great opportunity to have my skool community up and running by then. That way, I could funnel people from the presentations into my community. I'm honestly impressed with myself because I have never taken such instant and relentless action on something in business before. I've always been told (deep down I knew this to be true) that I think and ponder too much, and I don't just take action. I've been so ridiculously productive that I realize my goals of a successful business are not that far away if I keep taking action like this. With all that being said, I wanted to say a special thank you to @Gilbert Urbina. Everything that I've managed to do in this past week has been advised and influenced by him. He helped me put all this stuff together, and I really don't know how I could have done it without him. TL;DR stop thinking so much and just take action. Gilbert will help you a lot...

Big shoutout to @Trent MacKinney. He decided to start his own Skool community and gave himself a real deadline because he has 4 upcoming sports psychology presentations with a youth baseball organization. In one week, he already: Built his Skool bio and about page Created branding assets Structured the community Planned, scripted, and started recording his free course This is exactly what we want inside The Institute Social. Not just learning. Not just collecting ideas. Installing the system, making decisions, and turning the work into something real. Trent, this is a big move. Excited to see this go live. Question for everyone: What is one thing you could stop thinking about and actually build this week?

I’ve set myself two focuses because one I own and the other is outsourced to a team of students who are completing a project with me to reposition my brand. 1. Create my content pipeline and publish consistently on LI to grow my mailing list. 2. Support my student team, who are working on my brand repositioning. This is important right now because I have clarity around what I want to create in terms of content and repositioning my brand, and I want to stop collecting ideas and execute on them instead. I'm training to my 'operator' muscle. By the end of the month, progress would look like: - Posting one long-form article on LI a week, and have a month of articles written in advance - Repurposing content from the long-form articles into 5 short-forms to post something daily on LI - Increased subscribers to my mailing list.

What up team, this is a big month for me. My company just built our first revenue-share app for a specialized hotel. It will essentially be the hotels booking engine - it's built and now we move into testing and go live by end of month. The next 30 days, i'm doubling down to make sure we finish the testing, get the right data in place and finalize on the ops model. For me this is my companies first time doing a partnership model, so we're super excited to get this launch done! Looking forward to hearing about your 30 days plans!

This isn’t a content library — it’s an operator room. This week was about clarity, judgment, and getting out of our own way so momentum can actually compound. If you’ve been building, deciding, or feeling the weight of leadership lately, this week’s posts were for you. 🧭 What Happened This Week 1. Brand-New Onboarding Is Live (Start Here 2.0) This week I officially rolled out a rebuilt onboarding experience designed around one thing: activation. The goal is simple — get you moving within 72 hours, not overwhelmed. If you haven’t yet, start here: - Intro post - 3 meaningful comments - Start Here 2.0 in the classroom area (Lessons 1–3) Then comment “Activated ✅” on the pinned post so I know you’re in motion. Momentum > perfection. 2. Leadership Is About Focus, Not More Opportunities Several conversations this week centered on protecting attention and decision quality — not adding more to the plate. 👉 Lead With “No” (So 2026 Doesn’t Lead You) A framework from Brendon Burchard on why high performers don’t look for more opportunities — they protect focus. 🔗 Link to post 3. Identity Drives Consistency Motivation fades. Identity compounds. 👉 The 3 Words That Shape How You Show Up Decide how you want to show up before the day starts — and let behavior follow. 🔗 Link to post This one sparked some solid reflection and real conversation in the comments. 4. Scaling Without Becoming the System One of the biggest traps for builders is staying involved in everything “just to make sure it’s done right.” 👉 The 10/80/10 Rule (How I Get Out of the Way Without Losing Control) A practical delegation framework from Dan Martell that helps you scale without lowering standards. 🔗 Link to post