At The Institute, we already had families opting in and we already knew the athletes' ages. We used that information to segment them and change which video they see on the thank-you page. That is one of the little fixes we are making in the customer journey. The change is in place. Now we have to watch what happens after that step. For your lessons, you can start with the parent message sitting in your inbox. What did they say about the athlete? What are they trying to improve? Does your reply actually use that information and make the next step clear? You can do this manually. Start with one family, then make the repeatable process better. Open one current lesson inquiry and rewrite its next message using what that parent already told you.

Coach @Gilbert Urbina Sharran posted this in Facebook, my reply is this... Diane L. McCracken Definitely a current gap that I will solve! If you want to know if you have ‘real friends’, read this: 1. They call out your excuses (not to tear you down, but to build you up). 2. They celebrate small wins when you can't see them. 3. They remind you of your vision when you forget. Choose people who bet on your potential, and call you out on your poor performance. Because the people you surround yourself with can be your greatest or most dangerous investment. Choose wisely… From me, I am extremely excited to be in your community, you are one of the most incredible business leaders I have watched in the last year! Thank you for caring so much! Thank you for creating this community!

Staying consistent on my posting has made my instagram views go up and gotten 20 new followers! Instagram has been the best “hack” to get your name out in the coaching world!💪🙏

This is an email from Alex talking about speed to lead and why its important. I want you to really think about how long it takes you to contact a lead that raises their hand to do lessons with you. How long does it take you to respond? The average business takes 42 hours to call a new lead. That’s not the bad ones. That’s the average. Half are worse. Think about it from the lead’s side: they wanted something badly enough to give a stranger their phone number… and two days later, someone calls. Wars have been won and lost in that timeframe. Meanwhile — if you contact a lead within 60 seconds, sales go up 391%. Not 39. Three hundred ninety-one. A 4x, from picking up the phone faster. And 70% of customers buy from the company that contacts them first. My favorite example: a roofer came out to one of our workshops closing 55% of his leads. Fifty-five percent. On two to three leads a day. His secret weapon was his aunt. He hired her to do exactly one job: call every lead the moment it came in. No other responsibilities. Nothing. He knew that if she called within seconds instead of hours, his close rate doubled or tripled. So his tiny lead flow outproduced companies with ten times his leads. Reason why: buyers have high motivation for short periods of time. Your lead opted in at a spike of pain. Every minute you wait, the spike fades — until you’re selling to someone who barely remembers why they were interested. So this week, measure your speed to lead. If it’s hours, make it minutes. If it’s minutes, make it seconds. You’ll know you’re fast enough when leads start saying “wow, that was fast.” Happy hunting,

Using notion app has made me more organized with staying in contact with parents. Trying to go off memory is not ideal I would always forget which parents to contact or to not. With the help of using notion I’ve been more consistent with lessons and even getting a couple more lessons now per week💪🙏