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ACQ VANTAGE

908 members • $1,000/month

The Institute Social

60 members • Free

19 contributions to The Institute Social
Warm Leads and Assuming the Sale
As I'm growing my business, I have realized how important it is to develop my sales skills. After workshopping with @Gilbert Urbina , he noticed that I was too timid in my approach. My fear was that I didn’t want to come off as too salesy. The shift for me was to realize that I have a valuable product/service that I am offering to them. I genuinely feel like I can provide value to my client, and they already have some level of interest if they are speaking with me. These warm leads are easier to sell to, and I shouldn’t be worried about being too salesy. Another helpful shift was to assume the sale when I spoke to them. My language became more of a “let’s do this” versus “do you want to do this”. These small shifts have made a big difference, and I have been a lot more successful in my sales conversations.
NEW 30 DAY FOCUS
Shoutout @Gilbert Urbina for spending some time with me to come up with a clear focus for the next month. I’ve been stressed recently because I lost sight of what I needed to be focusing on. After accomplishing my goal of expanding the production of my social media content, I became kind of stagnant. I had all of these ideas of things I wanted to implement, but I was suffering from paralysis by analysis. After game planning with Gilbert, I have some things to focus on: 1. Come up with my offer 2. Continue tweaking my content system 3. Work on my sales skills so I can continue working with more clients (this ultimately helps with #1 focus)
Training Recap: Content → Scheduled in One Flow
I recorded a quick training showing exactly how I move from content ideas → finished posts → scheduled content using the systems we’ve been installing. Nothing fancy. Just process. Because the truth is most people struggle with content not because they lack ideas… But because they lack a workflow. Once you install the workflow, the pressure disappears. Here’s the basic flow I walked through in the training: 1. Idea Generation (Executive Chat – Creative Studio) I generate carousel ideas using my Creative Studio chat. Example: 15 carousel concepts with the slide structure already written. No brainstorming sessions. No staring at a blank page. Just structured output. 2. Execution (Notion Execution Lab) Those ideas go straight into my Notion execution system. From there: • I assign the task • My editor builds the graphics • The finished assets get uploaded back into the task Now the creative is done. 3. Caption Generation (Sales Media Copy Chat) Next step is captions. I drop the carousel images into my Sales Media Copy chat and it instantly generates captions optimized for each platform. Facebook. Instagram. Etc. 4. Scheduling (Loomly) Then I schedule everything inside Loomly. Upload the images. Paste the captions. Choose the date. Done. Post scheduled. What used to take hours of thinking and manual effort now takes maybe a couple focused hours to schedule weeks of content. That’s the power of installing systems. Content stops feeling like a daily burden and becomes a repeatable production process. If you’re feeling overwhelmed with content, it’s usually because you’re missing one of these pieces: • Idea system • Execution system • Caption system • Scheduling system Once those connect, the whole thing flows. Watch the video if you want to see the entire process step by step. This is the type of install I want more of inside this community. Not theory. Working systems. Let me know if you want help installing this stack. Let’s build.
Training Recap: Content → Scheduled in One Flow
1 like • Mar 5
This made me realize I don't need to spend much extra time generating carousel posts for social media. This got me thinking I could go through all my old video scripts, copy and paste them into chat, have them refined into carousel texts, and then have our boy Manish create carousels. Way simpler than I imagined, much better than all the gritty work I was preparing to do!
My Full Home Setup (Exactly What I Use to Shoot Content)
A few people asked what my home setup looks like. So I recorded a quick 2-minute walkthrough of everything in my garage studio. Nothing fancy. No overproduction. Just functional. Here’s what I use: - Green screen (so I can control backgrounds with AI) - Key light setup - DJI mic - Desk + chair - Iphone camera for shooting That’s it. The goal wasn’t to build a “studio.” It was to remove friction. If it’s hard to record, you won’t record. If setup takes 20 minutes, you’ll skip days. If your environment feels chaotic, your content will feel chaotic. I optimized for: - Fast setup - Clean visuals - Consistency - AI compatibility (green screen makes thumbnails + edits 10x easier) Most people overcomplicate this. You don’t need a massive budget. You need a repeatable environment. Watch the video attached. Steal whatever makes sense. Ignore whatever doesn’t. Let me know if this is helpful. Shout out @Aj Bishop-Andrews for the inspiration!
My Full Home Setup (Exactly What I Use to Shoot Content)
1 like • Feb 26
My favorite part is the magnetic mic on the podcast "prop" mic. The easy-to-set-up and portable green screen can be a game changer for literally anyone and everyone 🔥
How I Used AI to Build My YouTube Thumbnail (Exact Prompts)
I used ChatGPT (Creative Studio) + Nano Banana (google) to build the thumbnail for my pinned YouTube video. No designer. No guessing. Just constraints + iteration. Here’s exactly what I did. 1. Shot My Own Photos I took clean photos of myself in front of a green screen. Different poses. Neutral expression. Calm authority. Pro tip: If you can get green screen shots of yourself, do it. It gives AI full control to replace the background cleanly. 2. Gave Nano This Prompt (You can copy this and use it. Just change any section you would like but keep the format) Use my attached real photo as the base. Do NOT recreate my face. Do NOT generate a new person. Enhance only. Objective: Create a serious, authority-driven YouTube thumbnail. Crop: Chest-to-head framing. Remove excess space. Make face dominant. Expression: Neutral. Calm authority. Direct eye contact. No smile. Background: Dark minimalist office. Deep blue / charcoal tones. Blurred shelves. No clutter. Lighting: Increase contrast slightly. Subtle rim light. Natural skin texture. No AI smoothing. Text (left side): STOP REACTING START OPERATING Make “START OPERATING” larger. Emphasize “OPERATING.” Bold modern sans-serif. No glow. No drop shadows. No Canva overlays. Make it 10% more intense without becoming dramatic. 3. Iterated It wasn’t perfect the first time. So I refined: - Crop tighter - Remove empty space - Increase contrast 5% - Strengthen text hierarchy - Remove semi-transparent text box - Darken background slightly Refine. Tighten. Repeat. That’s it. You can use this same method for: - YouTube thumbnails - Reel covers - Course graphics - Banner images AI works best when you control the constraints. I’ll keep sharing more breakdowns like this.
How I Used AI to Build My YouTube Thumbnail (Exact Prompts)
1 like • Feb 24
Ok this is actually next level! I want to implement this into every aspect of my business. I could even put something like this on a business card too. Is this something I can do with my $20/month chat subscription? What is nano banana and do I need to pay for that?
1 like • Feb 24
@Gilbert Urbina THANK YOU!!!
1-10 of 19
Trent MacKinney
3
37points to level up
@trent-mackinney-1723
M.S. Sport and Performance Psychology / I am a sport psych consultant helping athletes and business professionals with the mental side of their job

Active 5h ago
Joined Nov 17, 2025
ENFJ
Riverside, California