As I'm growing my business, I have realized how important it is to develop my sales skills. After workshopping with @Gilbert Urbina , he noticed that I was too timid in my approach. My fear was that I didn’t want to come off as too salesy. The shift for me was to realize that I have a valuable product/service that I am offering to them. I genuinely feel like I can provide value to my client, and they already have some level of interest if they are speaking with me. These warm leads are easier to sell to, and I shouldn’t be worried about being too salesy. Another helpful shift was to assume the sale when I spoke to them. My language became more of a “let’s do this” versus “do you want to do this”. These small shifts have made a big difference, and I have been a lot more successful in my sales conversations.

Just listened to Alex’s episode on how to close a deal on the phone before they hang up and it was solid. Here is the podcast episode A few things that stood out to me: - close the other doors first - create urgency without sounding pushy - present the offer in a way that makes action feel obvious - stay on the phone until the signup is actually complete That last part is big. A lot of people think the sale is the pitch. A lot of times it’s really just guiding the person all the way through the finish line. One thing I also liked was how simple he made it: If the lead is warm and the problem is real, a lot of the work is: - clarifying why they can’t solve it alone - showing why your process is the better path - making the next step easy - not leaving too many exits open That part hit. Because a lot of entrepreneurs lose deals not because the lead wasn’t interested… But because they left too many doors open. Good reminder that: clarity closes and structure closes Not just energy. If you’re doing any kind of calls, lead follow-up, or selling over the phone, this one is worth listening to.

A lot of people think a landing page needs to be fancy. It doesn’t. It needs to do one thing really well: Get the right person to take the next step. That’s it. A landing page is just the page someone lands on after clicking your ad, link, or post. And in my opinion, most pages don’t fail because they’re ugly. They fail because they’re: - unclear - too busy - too broad - or they create too much friction So here’s the way I think about landing pages. 1. The page needs to answer: “Am I in the right place?” That’s your headline. The person should know in 2 seconds: - who this is for - what it helps with - why they should care If they have to think too hard, you already lost them. 2. Your offer has to feel specific A lot of pages are too vague. “Learn more” “Grow your business” “Get better results” That means nothing. The page should clearly communicate: - what they’re getting - what problem it solves - what happens next The more specific the offer, the easier it is to say yes. 3. One page = one goal This is where people mess up. Too many buttons. Too many links. Too many ideas. Too many things to read. Every landing page should have one job. Examples: - book the call - claim the free lesson - start the free trial - download the guide If the page is trying to do 4 things, it usually does none of them well. 4. Reduce friction wherever you can Friction is anything that makes the person pause. Examples: - too many form fields - confusing button copy - weak explanation - too much text - slow load time - cluttered layout If it’s not helping the opt-in, it’s probably hurting it. 5. Trust has to happen fast People don’t opt in just because they’re interested. They opt in because they feel safe enough to take the next step. That trust can come from: - a clear promise - strong visuals - testimonials - proof - authority - simple design Not every page needs social proof everywhere. If trust is the issue, add proof.

I don’t use AI for motivation. I use it to move faster. Last week we refreshed ads for our brick-and-mortar youth sports training facility. Instead of sitting there “brainstorming angles,” I did this: Fed AI deeper context about our offer Uploaded screenshots of our funnel Uploaded screenshots of the actual program Gave it constraints (who it’s for, what outcome, survey feed back from parents) Asked for multiple emotional hook variations Then I filmed and launched. No debating. No perfecting. No overthinking. Just structured testing. From Feb 13 – Feb 16 (3 days): 37 website leads $2.58 CPL (cost per lead) on one ad set $3.81 CPL on another ~$114 spent per ad set Same targeting. Same budget. The only thing that changed: The hook and emotional framing. What Actually Made It Work It wasn’t production quality. It wasn’t editing. It wasn’t targeting tweaks. It was emotional positioning. The ads that won: Spoke directly to parent identity Highlighted fear (falling behind, lack of confidence, clumsy movement) Painted the outcome emotionally (“they move differently,” “they run with confidence”) We didn’t sell drills. We didn’t sell workouts. We sold transformation in identity. Features didn’t move the needle. Emotion did. If you’re new to this: A hook is simply the first emotional idea that makes someone feel seen. That’s what changed performance. Why AI Helped (And Why Most People Use It Wrong) AI didn’t magically write a winner. Context did. The better I fed it: Funnel screenshots Offer structure Customer journey steps Real objections we hear Clear constraints The better the output. AI without context = generic garbage. AI with context = leverage. If you’re getting mid results, it’s usually because your inputs are shallow. The Part Most People Miss Finding a winning ad is not the win. Extracting it is. Now that we know this emotional hook works, we are: Turning it into organic reels Breaking it into carousels Recording new paid variations

Every business needs a lead magnet. But not the kind you’re thinking about. Most people build lead magnets like they’re handing out Halloween candy — cheap, easy, forgettable. Here’s the real standard: If removing just one item from your lead magnet is worth paying for, then the entire thing is a no-brainer. — Alex Hormozi That’s the bar. Because when your free thing feels like it should’ve been paid… - Trust skyrockets - Demand increases - Conversion becomes predictable - Your brand becomes the “obvious choice” People judge you by what they get before they pay you. A weak lead magnet says, “This person doesn’t understand my problem.” A strong one says, “I need more from this person immediately.” If you’re running a business going into 2026 without a high-value lead magnet, you’re not just losing leads — you’re losing the chance to prove your value before the sale even happens. The lead magnet is not a list-building tool. It’s the first transformation you deliver. If you get that part right, the rest of your funnel becomes 10x easier. What’s your current lead magnet — and would someone pay for ONE piece of it?