Your link in bio and your pinned content

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Two more quick profile wins today.

Your link in bio

Where does it go right now?

If you're using a link page, is the first link still the most important one? Most people only click the first link -- so whatever you most want people to do should live right at the top.

If you're linking directly to something, is it still the right thing? Does it match what you're currently offering?

Update it if not. Two minutes.

Your pinned posts or featured highlights

Pinned content is prime real estate. It's what people see when they're deciding whether to follow or reach out.

Are yours still representative of where your business is now?

If you've got something pinned from two years ago that no longer reflects what you do -- swap it out for something current. A recent post, a clear offer explanation, a win you're proud of.

That's it. Two updates, maybe 15 minutes total.

What's currently pinned/featured on your main profile? Does it still do its job?

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