Spring Cleaning: Go read your own welcome email.

Stacey Watts

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14d (edited) • 💎The Messy Middle

We're moving into email marketing now -- and I want to start with a question.

When did you last actually read your own welcome email?

Not set it up. Not send it. Read it like a new subscriber.

For a lot of us the honest answer is: a while ago.

And for some of us, the honest answer is: I don't have one.

Either way, that's exactly where we're starting today -- and we're not just looking, we're fixing as we go.

If you have a welcome email, open it right now. Read it once. Then ask yourself: does it still sound like you? Is it pointing to the right things? Does it give the reader a clear next step? Update anything that's off before you move on.

If you don't have one yet, here's what to build:

One email is enough to start. You can add a sequence later. Here's what to include:

A warm hello that actually sounds like you -- not a corporate onboarding script
A reminder of what they signed up for and what they can expect from you going forward
One clear next step -- a post to read, a resource to grab, or a simple reply prompt
A short line about who you are and what you help people with

Keep it brief. This is a first conversation, not a sales page. Get in, be human, give them something useful, get out.

Write it, set it up, then come back and tick it off.

Drop below when you're done -- or tell us what you updated if you already had one.

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