Spring Cleaning: Let's actually fix the email stuff.

Stacey Watts

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2d (edited) • 💎The Messy Middle

Your email marketing is a part of your ecosystem and is important should you ever get locked out of your social media.

Do you have email marketing set up and if so are you using it?

If you do here is what to look out for and fix today. Thank me later.👋

For your welcome email three things to look at:

Offer mentions -- is it pointing to something you've since retired or repackaged? Swap in whatever's current.
Your CTA -- every welcome email needs one clear next step. Reply to this. Click here. Grab this. One thing, not five. If yours doesn't have one at all, that's your first fix.
The tone -- does it sound like you today or like you two years ago? Sometimes a few word swaps is all it takes.

You don't need to rewrite the whole thing. Most welcome emails just need a light edit, not a rebuild.

Now test your opt-in. I did this and found a broken link and a very outdated blog post and resource 🤦‍♀️.

Does it arrive? Does the link work? Does the delivery email still make sense?

Broken opt-in delivery can quietly cost you trust for months without you knowing. Five minutes to check. Worth it.

Next hunt down your zombie links

If you have an automated sequence go through any you have running -- welcome series, nurture flow, onboarding emails -- and look for links pointing to things that no longer exist. Old booking pages. Retired offers. Removed freebies.

Fix what you find. Update the link, swap the CTA, or archive the email entirely if it no longer makes sense.

Also worth checking: do any automated emails mention prices or timelines that have changed? Update those too.

Work through it at your own pace and drop back here when you're done.

What did you find? Anything broken, outdated, or surprisingly fine? Tell us below.

Use the checklist to help work through all of this.

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