Facebook confirmed a data issue that caused views to be undercounted from April 1 to 4. Your numbers during that window are not accurate.
The platform has fixed it, but what you saw? Not the real picture.
This is exactly why I always tell my clients: never make strategy decisions based on one bad week of data. One dip is not a trend. One glitch is not proof your content is broken.
Stay the course. Your results are better than what showed up in your dashboard.
Has anyone else noticed weird drops this past week? Drop a yes below so we know we are not alone in this.