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29d • 💙Borrow the Room
Borrow the Room Pivot Today
Quick pivot today.
I was supposed to host Borrow the Room, but a migraine is gently (read: aggressively) suggesting I don’t.
So instead, let’s keep the tools conversation going because it came up recently around video editing and social media.
Here’s what I’m actually using right now. No affiliates links. Just what’s in my real workflow.
- For strategy + research
Gemini and Claude are slowly becoming my go to for ideas, helping me work through a problem or project and fpr editing my writing.
I’m also just getting into Perplexity and Comet — and I’m liking the research layer they add.
- For short-form video
Opus Clip and InShot Pro.
InShot’s AI Cut button alone saves me from manually trimming every pause. One-take video, clean it up, done.
- For long-form YouTube
Descript is my current experiment.
Editing by editing text is a brain shift, but it’s speeding things up.
- And for YouTube optimization specifically
TubeBuddy and VidIQ.
Keyword data, title testing, competitor insight. I’m not obsessing over them, but I do like having that layer of clarity instead of guessing.
- For scheduling + analytics
Metricool.
Still the central nervous system. If I can’t see what’s working, I don’t trust the strategy.
- Content vault
Evernote and Google Drive.
If it’s not in the vault, it doesn’t exist.
None of this is about having the biggest stack.
It’s about building a workflow that supports your capacity. Especially when life (or migraines) show up.
Now I’m curious —
Are you more in the “simple and minimal” camp with tools?
Or are you building a layered stack like this?
What’s one tool you’d fight to keep if everything else disappeared?
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Borrow the Room Pivot Today
skool.com/the-content-shift
This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.
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