The technician shortage isn’t slowing down — and if you don’t know how your offer stacks up, the best candidates may never even click “apply.” That’s why I’ve added a Competitive Hiring Intelligence Report to our Technician Find core service. This report shows exactly where your pay, benefits, and ad content land in today’s ultra-competitive market — and what to tweak with your offer so you can get top-tier techs leaning your way. Tomorrow, August 14 at 8:00 AM Pacific, 11 AM Eastern I’m hosting a short, high-impact webinar to walk you through a real client demo of the report. You’ll see: Where They Stood: - Pay Floor: $30/hr – Top 30% of local ads. - Pay Ceiling: $40/hr – Bottom 25%; competitors advertise $47–$50/hr or six-figure “up to” earnings. - Benefits: Solid basics but missing attention-grabbers like sign-on bonuses, tool allowance, and climate-controlled bays. - Growth Signal: “Path to Ownership” — unique, but buried in the ad. What the Competition Is Offering: - Sign-on bonuses: up to $15k - Six-figure upside pay plans - Full medical/dental/vision starting in 30–90 days - Tool/uniform allowances Quick Wins Suggestions from Our Recommendations: 1. Raise the ceiling to $50/hr with productivity tiers. 2. Add a $3k–$5k sign-on bonus split over time. 3. Upgrade health allowance to full med/dental/vision. 4. Add $500 tool allowance + uniforms. 5. Lead with a high-impact headline. We’ll also show the projected impact of these changes — including more A-tech résumés and faster hires. If you’ve ever wondered why your ads aren’t pulling the level of talent you need — or if you want to see exactly how to make them impossible to ignore — don’t miss this live session. Comment below to reserve your spot. See you tomorrow morning!

I just got off of a call with a podcast host who ChatGPT'd me to prepare for our interview! It was crazy to see the level of detailed knowledge he had on me and my work with Technician Find simply from running a quick search. As I've been saying for a while, everyone needs to know how this AI stuff works because it's so powerful! Quick reminder: next Tuesday May 20, 2025 is the AI Hiring Breakthrough Webinar Join me and level up your shop's AI game.

Hi everyone, Last week I mentioned that I would be delivering the presentation that AAPEX recently rejected “2025 Technician Hiring Breakthrough: Using AI to Attract and Retain Top Talent.” Their loss is your gain! The date has been set and I’m excited to have you join me. Here’s what you’ll get during the session: - How to use AI to write job ads techs actually respond to - Smart ways to reach techs who aren’t even looking - Custom GPT tools that handle many hiring tasks for you—fast By the end, you’ll walk away with plug-and-play AI tools you can start using the same day to attract better talent and stop spinning your wheels. Webinar Details: Date: Tuesday May 20 Time: 9 AM Pacific Time / Noon Eastern Time Zoom Link: https://us02web.zoom.us/j/9821325055 This could be the edge that finally takes the pressure off your hiring. See you there! Take care, -Chris P.S. Here is the event link in skool if you want to add it to your calendar: https://www.skool.com/technicianfind/calendar?eid=ba66584063784c2f8603eb39d69ece15

You’ve heard the buzz about AI, but is it just hype—or could it actually help you hire better techs, attract more customers, and make your life easier? 👉 Find out this Wednesday at 10 AM PT / 1 PM ET! The Shop Management Alliance invited me to give an exclusive live demo showing exactly how we’re using AI to help auto repair shops: ✅ Fill open positions faster with high-quality ads for techs ✅ Get more customers without wasting money on marketing that doesn’t work ✅ Automate time-sucking marketing and social media tasks so you can focus on running your shop ✅ Create an ideal client profile custom GPT that will create all of your marketing and customer communications for you from the perspective of your best customers This is NOT theory. We’ve been using AI for nearly a year, and I’ll show you real-world examples of what’s working. If you’re serious about growing your shop (without working more hours), don’t miss this. Seats are limited— reply in the comments to grab your spot now and I'll send you the access details.

Pablo Picasso used to carry a revolver loaded with blanks. He'd fire it at anyone who asked about the meaning behind his paintings. Why? Because he hated the bullshit. Vague theories. Lofty conversations. Art critics. When art critics get together, they talk about form, structure, and meaning. When artists get together, they talk about where to buy cheap turpentine. There are two kinds of conversations — and two kinds of people having them. Critics, today's so-called gurus, are the non-doers. They aren't in the game, so they can't show you how. All they can do is spout theories to try and look smart. High-level fluff. No practical application. Then there are the artists. The ones actually doing the stuff. When they talk, it's about what they're doing, how they're doing it, and what they've learned along the way. Real artists don't waste time on theory — they've got no time for that. They focus on where to buy cheap turpentine. How to get the job done better, faster, and cheaper. You want to be around the artists in the auto repair world. The doers. The ones who show you how to find good techs faster, how to do it better, and how to avoid the common pitfalls. Next week at AAPEX in Las Vegas, I'm doing a show-and-tell. I'm going to talk artist to artist, automotive recruiter to shop owner. No theory. Just what I've been doing over the past 6 years to help 152 independent auto and diesel repair shops across the United States and Canada find good techs faster. I'll show you the proven Technician Attraction Blueprint, a 15-minute hiring audit that gives you an objective overview of what your shop looks like through the eyes of a technician. You'll learn: - How to put together compelling, benefit-rich ads that highlight your unique shop culture, attract the right automotive technicians, and get them to apply. - Where to place those ads to get them seen by the right techs for the maximum quality and quantity of applications. (HINT: experienced techs who are working don't hang out on job boards like Indeed or Craigslist) - How to follow up the right way to avoid "ghosting" and get technicians to return calls and show up for interviews.