Indeed reps are calling auto shop owners with 'urgent optimization needs'. for their job postings. Here's what they're NOT telling you... Yesterday, one of our clients got the classic Indeed panic call: "Your tech ad has low visibility!" Of course their solution is always to make your ads look like every other shop's ads and pour more money into the platform. I used to chat with Indeed reps all across the U.S. for clients but the calls started sounding like a broken record. "You need to spend $3,500-$4,500/month on Indeed to compete with other shops in your area." Is it any wonder why the effectiveness of Indeed is circling the drain? You have 20, 30 or more shops in your local area all paying thousands of dollars per month to chase the same handful of techs who are surfing job boards because they have just been fired or because they are about to get fired. Now multiply this by each position you are trying to fill and each city in the United States with a decent amount of shops. Get the picture? Great business model for Indeed! Crappy business model for you! Here's the truth Indeed doesn't want you to know: ✅ Those "peer comparison" metrics? They're comparing you to shops spending 10x your budget. ✅ That "low visibility" warning? It triggers even when you're getting quality applicants. ✅ The "10-minute optimization" they promise? It's code for "let me triple your spend." ✅ Buying eyeballs on other platforms like Facebook is much cheaper and you get better quality candidates because they are busy working, not trolling job boards looking for work. Our client saw right through it right away. Why? Because he has proof that his best technicians come from Facebook ads—not Indeed's expensive job board monopoly. The irony? It's the traffic from OTHER sources that creates the job activity Indeed uses to justify their scare tactics. Your Action Plan When Indeed Calls (if you feel compelled to respond): 1. Ask for ACTUAL performance data (applications received, not impressions) 2. Compare your cost-per-quality-applicant across ALL sources 3. Remember: More spend ≠ better candidates 4. Consider this—if their platform worked so well, why the high-pressure sales calls?

@Eddie Lawrence owner of Mobile Transport Repair in Colorado Springs, CO shared this amazing story today on our Life Calibration call about the power of building shop culture... I was doing my regular one-on-ones with my techs last week when John, one of my newer, younger technicians, stopped me cold. "Eddie," he said, "I'm not used to this." I thought he was about to complain. Instead, he continued: "I've never worked for a company that really cares. The fact that we're sitting here talking about my personal goals and plans outside of work... I've never experienced anything like that." That hit different. LESSON: Here's what most shop owners miss: Culture isn't just a buzzword - it's your competitive advantage. When you implement a positive workplace culture through systems like Life Calibration, you're not just reducing turnover (though that alone saves thousands). You're creating something bigger: ✅ Employees who WANT to come to work ✅ Teams that solve problems WITHOUT you ✅ A business that runs smoother while YOU sleep better The math is simple: - Cost to replace a tech: $5,000-$15,000+++ - Cost to build culture: Your time + genuine care - ROI: Priceless (but also measurable in retention, productivity, and your own peace of mind) ACTION: Ready to transform your shop culture? Here's your starting point: 1. Schedule 1-on-1s with each employee - Ask about their personal goals, not just work performance 2. Implement Life Calibration workshops - Give your team tools for work-life integration (not separation) 3. Create regular feedback loops - Monthly meetings where people can share mistakes without fear 4. Empower decision-making - Let your employees own their work and feel valued 5. Track your progress - Measure retention rates, productivity, and your own stress levels Remember: "Building a thriving workplace culture doesn't just drive business success. It empowers the owner to lead a healthier, more joyful, and well-rounded life."

@Eddie Lawrence and his rock star leadership team over at MTR in Colorado Springs, CO just set a new Technician Find record! They hired a new service advisor just 2 days after the ads went live! Folks, this is NOT a promise and it's definitely NOT normal. Lots of stuff has to align to hire this fast including having an amazing leadership team and a well-run shop with a great reputation. I'm proud of my team here at Technician Find for their amazing work and couldn't be happier for the whole team over at MTR who is now fully staffed and ready to make 2025 their best year ever👊🏽

I wanted to acknowledge Technician Find for helping us hire two new techs that we hired back to back. They both just passed their 60-day mark and each received a good review from our service manager. Their personalities mesh well with the group and their skills were as advertised. Thank you guys!

LIVE EVENT APRIL 19-21 IN ORLANDO, FLORIDA The vast majority of small business owners have very little freedom. Most have very little free time, but they will justify their decisions because they feel like they're in control of it. Think about the great entrepreneurs throughout history. All of them were able to create an impact on the world through their business because they were able to build systems, processes, and routines around what they did well. We want you to be able to do the same thing! I’ve been asked to speak at an event next month and I’m pretty excited about it because I think that it can help you take the next steps toward breaking out of this cycle. This is the point where you finally reach escape velocity and break out of the rat race of working in the business to working on the business. REACH YOUR SHOP GOALS IN 2023! The Shop Management Alliance Annual Conference is an inspirational three day event in Orlando, FL that will help you get supercharged to exceed your shop goals in 2023. Here’s a quick sample of what you will take away from the event: Learn The Technician Find Mindset And 8-Step Proven Process for Finding & Keeping Good Technicians * Generate solid resumes on demand. * Keep your shop fully staffed, efficient and profitable. * Leverage social media to find techs who aren’t looking for work. A Simple Life Calibration Tool for Overextended Shop Owners To Help Them Gain More Fulfillment, Clarity And Perspective. * Get your life back! * Zoom out and gain more clarity, focus and reignite passion for the individual aspects of your life. * Build a personal roadmap for an outstanding life. Ramp Up Your Team’s Emotional Intelligence * Enhance communication among your team members and customers. * Build more efficient operations with less drama and better customer satisfaction. * Improve morale and get more productivity out of your team. Build A High-Performance Self-Managing Team * Step away from the day-to-day operation of your shop without guilt or fear.