Big news out of Monett, MO—M&M Auto & Diesel has brought on what Marcus called the “perfect Service Advisor”! That’s a huge win, since a great Service Advisor keeps the front counter running smooth, customers taken care of, and the shop humming along. Even better, they’re closing in on a couple of technician hires too!

Horseshoe Bay’s Power Monkey Motors / Grease Monkey recently brought on a new Service Advisor to their staff! A good Service Advisor acts as an intermediary for both the client and the shop, so communication is easy, the work goes smoothly, and the employees focus on what they do best. Congrats to Power Monkey Motors / Grease Monkey for finding the right support for their front counter and their operation overall!

A little late on sharing this one, but worth the celebration! Mighty Auto Pro in Medina, OH has added a new Auto Technician to their team! Better late than never when it comes to recognizing wins like this. Congrats to the Mighty Auto Pro team on continuing to build for the future!

Advanced European Repair in Franklin, MA, just made a strong hire! They got a European Auto Technician in only one week from posting the role! That kind of speed shows the power of a clear campaign and a compelling offer. Filling a specialized role like a Euro Tech this quickly keeps the shop moving forward without missing a beat.

I had a great discussion with Technician Find community member @David Laird last week about auto repair shop marketing that will help you boost car count AND hire better techs. The quote above is just one of the gems shared by David during the chat. I had a great time mixing it up with David. It turns out that there's a ton of overlap between great marketing and great recruiting and we deep dive into both on this call. IN THIS EPISODE, YOU'LL DISCOVER: ✅ The 3 marketing mistakes costing shops $5,000-$10,000+ annually (and why they seem "safe") ✅ Why Google Local Service Ads are the #1 opportunity RIGHT NOW (pay-per-lead, not per-click) ✅ The "60-70 page website" strategy that outranks dealers spending 10x your budget ✅ How to get 30-35% close rates on marketing leads (real numbers from real shops) ✅ The "Market Lock" system - why David won't work with your competitors ✅ 3-step Monday morning play to boost car count in 90 minutes KEY TOPICS COVERED: ✔️ The Revenue-Technician Death Spiral ✔️ Why Generic Websites = Generic Results ✔️ What ACTUALLY Works In 2025 To Drive Customers Into Your Shop ✔️ What Is The $10,000 Website Mistake (And How Do You Avoid It)? ✔️ How To Compete with Dealers (Without Their Budget) ✔️ What Are The Hidden Demand Signals in Your Market (And How They Can Make You Money) ✔️ The Shop Success System Explained ✔️ 30-Day Emergency Car Count Plan Here's the direct link to check it out: https://www.youtube.com/watch?v=To90SVghxfc