A New Way to See How Your Pay & Perks Compare — Live Tomorrow
The technician shortage isn’t slowing down — and if you don’t know how your offer stacks up, the best candidates may never even click “apply.”
That’s why I’ve added a Competitive Hiring Intelligence Report to our Technician Find core service. This report shows exactly where your pay, benefits, and ad content land in today’s ultra-competitive market — and what to tweak with your offer so you can get top-tier techs leaning your way.
Tomorrow, August 14 at 8:00 AM Pacific, 11 AM Eastern I’m hosting a short, high-impact webinar to walk you through a real client demo of the report.
You’ll see:
Where They Stood:
  • Pay Floor: $30/hr – Top 30% of local ads.
  • Pay Ceiling: $40/hr – Bottom 25%; competitors advertise $47–$50/hr or six-figure “up to” earnings.
  • Benefits: Solid basics but missing attention-grabbers like sign-on bonuses, tool allowance, and climate-controlled bays.
  • Growth Signal: “Path to Ownership” — unique, but buried in the ad.
What the Competition Is Offering:
  • Sign-on bonuses: up to $15k
  • Six-figure upside pay plans
  • Full medical/dental/vision starting in 30–90 days
  • Tool/uniform allowances
Quick Wins Suggestions from Our Recommendations:
  1. Raise the ceiling to $50/hr with productivity tiers.
  2. Add a $3k–$5k sign-on bonus split over time.
  3. Upgrade health allowance to full med/dental/vision.
  4. Add $500 tool allowance + uniforms.
  5. Lead with a high-impact headline.
We’ll also show the projected impact of these changes — including more A-tech résumés and faster hires.
If you’ve ever wondered why your ads aren’t pulling the level of talent you need — or if you want to see exactly how to make them impossible to ignore — don’t miss this live session.
Comment below to reserve your spot.
See you tomorrow morning!
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Chris Lawson
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A New Way to See How Your Pay & Perks Compare — Live Tomorrow
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