I had a great discussion with Technician Find community member @David Laird last week about auto repair shop marketing that will help you boost car count AND hire better techs. The quote above is just one of the gems shared by David during the chat. I had a great time mixing it up with David. It turns out that there's a ton of overlap between great marketing and great recruiting and we deep dive into both on this call. IN THIS EPISODE, YOU'LL DISCOVER: ✅ The 3 marketing mistakes costing shops $5,000-$10,000+ annually (and why they seem "safe") ✅ Why Google Local Service Ads are the #1 opportunity RIGHT NOW (pay-per-lead, not per-click) ✅ The "60-70 page website" strategy that outranks dealers spending 10x your budget ✅ How to get 30-35% close rates on marketing leads (real numbers from real shops) ✅ The "Market Lock" system - why David won't work with your competitors ✅ 3-step Monday morning play to boost car count in 90 minutes KEY TOPICS COVERED: ✔️ The Revenue-Technician Death Spiral ✔️ Why Generic Websites = Generic Results ✔️ What ACTUALLY Works In 2025 To Drive Customers Into Your Shop ✔️ What Is The $10,000 Website Mistake (And How Do You Avoid It)? ✔️ How To Compete with Dealers (Without Their Budget) ✔️ What Are The Hidden Demand Signals in Your Market (And How They Can Make You Money) ✔️ The Shop Success System Explained ✔️ 30-Day Emergency Car Count Plan Here's the direct link to check it out: https://www.youtube.com/watch?v=To90SVghxfc

Here's the brutal truth most shop owners won't admit: It's NOT all about the money. I just sat down with Sean Tipping on the Automotive Diagnostic Podcast alongside @Dean Sharpe —a tech turned shop owner and Technician Find client who built a thriving 12-person shop from scratch in San Diego. What Dean shared blew me away (and I've placed hundreds of techs). In this raw 90-minute conversation, we revealed: - Why Dean REFUSES to pay flat rate (and what he does instead that has techs begging to work for him) - The "foreman decision" that freed him from 60-hour weeks - What techs REALLY look for during interviews (spoiler: they're testing YOU) - The Friday afternoon pattern I've tracked that shows when your techs are about to jump ship Plus: The exact questions smart technicians ask that expose whether your shop builds careers or burns them out. After 7 years of connecting techs with shops, I can tell you—Dean's approach is different. And it works. If you're tired of losing good people to the shop down the street, this episode could change everything. 🎧 Watch now: Episode 309: Finding—and Becoming—a Great Shop P.S. - Dean shares his exact pay structure on air. I rarely hear shop owners be this transparent about compensation. Worth the listen for this alone. #TechnicianFind #AutomotiveIndustry #TechnicianRetention #AutoRepairBusiness"

Hiring auto body techs in 2025 is hard — but not impossible. In this video I sat down with Angel Cifuentes from The Auto Body Edge, to break down why most shops are struggling to hire — and what to do differently if you want to win top talent. Whether you're in a big city or a rural town, this conversation gives you a complete roadmap to hiring motivated, skilled techs without needing to match big corporate shop salaries. Here’s what you’ll take away: ✅ Why good techs aren’t on job boards — and where they actually are ✅ How to write compelling job ads that attract top techs ✅ What top candidates care about more than money ✅ The rural shop hiring playbook ✅ And much more The shops that win in 2025 will be the ones that learn to recruit smarter. This episode shows you how. Click the link below to watch now! https://youtu.be/Ba0dMg1x0Pk

Well, everyone in this community knows exactly what it takes to thrive amidst chaos, relentless competition, and rapid change. I had the unique opportunity recently to join an all-star panel of founders and entrepreneurs for a candid, no-holds-barred conversation celebrating the 100th episode of Founders Forum radio show and podcast. I had a blast and we shared real-world stories, including how we've tackled: 💡Fierce competition in crowded markets 💡Leveraging AI (and not getting left behind) 💡Hiring—and keeping—exceptional talent 💡Turning major setbacks into powerful comebacks The episode was packed with practical insights, battle-tested wisdom, and actionable advice to help you navigate uncertainty and position your business for sustained success. If you have a few minutes, check it out! 👇 https://lnkd.in/gpUZjdkd 100 Episodes of Grit: Hard Lessons and Big Wins from Fellow Founders Meet the Panelists: Carl Fischer, Co-Founder of CamaPlan Tina I. Hamilton, PHR, SHRM-CP, Founder and CEO of myHR Partner, Inc. Robert Keyes , Founder and CEO, ELITE Salons and Suites Christopher T. Lawson, Founder and Owner of Technician Find and Astute Social Media Craig Lerch, Jr., Associate Broker, Chris Lerch Raymond Loewe, Podcaster, Storyteller, World Traveler, and The Luckiest Guy in the World, LLC

I just listened to an amazing podcast with two Technician Find community members @Carm Capriotto and @Maryann Croce. In this powerful fifth installment of the Unstoppable Framework series, our hosts dive deep into the critical mindset and planning strategies that separate struggling shops from thriving businesses. 🔑 Episode Highlights: - Transform challenges into growth opportunities - Create effective contingency plans before disruptions hit - Implement daily stress management practices that actually work - Understand local labor rates for maximum profitability "After allowing a brief period for negative emotions, it's vital to focus on learning and improvement." [06:05] Whether you're facing current challenges or want to future-proof your business, this episode delivers actionable strategies to build a more profitable, sustainable, and enjoyable auto shop. Listen now and discover how resilience becomes your competitive advantage! ⏱️ Running time: 24:19 https://www.youtube.com/watch?v=eezHSoovAJc