13d • 📻Podcasts📻
"We can't outspend the dealers. But we can outsmart 'em almost every time."
I had a great discussion with Technician Find community member last week about auto repair shop marketing that will help you boost car count AND hire better techs.
The quote above is just one of the gems shared by David during the chat.
I had a great time mixing it up with David. It turns out that there's a ton of overlap between great marketing and great recruiting and we deep dive into both on this call.
IN THIS EPISODE, YOU'LL DISCOVER:
✅ The 3 marketing mistakes costing shops $5,000-$10,000+ annually (and why they seem "safe")
✅ Why Google Local Service Ads are the #1 opportunity RIGHT NOW (pay-per-lead, not per-click)
✅ The "60-70 page website" strategy that outranks dealers spending 10x your budget
✅ How to get 30-35% close rates on marketing leads (real numbers from real shops)
✅ The "Market Lock" system - why David won't work with your competitors
✅ 3-step Monday morning play to boost car count in 90 minutes
KEY TOPICS COVERED:
✔️ The Revenue-Technician Death Spiral
✔️ Why Generic Websites = Generic Results
✔️ What ACTUALLY Works In 2025 To Drive Customers Into Your Shop
✔️ What Is The $10,000 Website Mistake (And How Do You Avoid It)?
✔️ How To Compete with Dealers (Without Their Budget)
✔️ What Are The Hidden Demand Signals in Your Market (And How They Can Make You Money)
✔️ The Shop Success System Explained
✔️ 30-Day Emergency Car Count Plan
Here's the direct link to check it out:
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"We can't outspend the dealers. But we can outsmart 'em almost every time."
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Proven templates, strategies, training and top-level networking to help independent auto repair shops hire quality staff faster.
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