Amazon just introduced a small update that could become a big deal for brands. No announcement. No headline. Just a new checkbox inside A+ Content and Brand Story uploads. It asks whether your images were created with AI, and whether they include AI-generated people. At first glance, it looks insignificant. History suggests otherwise. Amazon has a pattern of introducing data fields long before they become mandatory. Product safety details, expiration dates, hazmat information, and country of origin all started as simple inputs before evolving into compliance requirements. This feels very similar. The brands that should pay the closest attention include: → Supplements → Skincare & beauty → Baby products → Pet brands → Any category where product benefits could be interpreted as health-related The concern isn't AI itself. The concern is what AI-generated images might communicate. A perfectly clear complexion. A healthier-looking pet. A happier, thriving baby. Even when no words are making the promise, the image can. Amazon's review teams don't just evaluate creative quality anymore. They also evaluate whether the visual implies a claim that your brand can support with evidence. That's where AI-generated lifestyle imagery creates additional risk. What should brands do today? → Keep a record of every AI-generated and AI-assisted image you publish. → Separate original photography from AI-created assets. → Review your visuals for implied claims, not just written claims. → Build a clear process for documenting creative sources. Not knowing which assets were created with AI won't be a strong defense if Amazon tightens its policies. This checkbox isn't just another form field. It may be Amazon laying the groundwork for what's coming next. The brands that prepare now will have a much easier time adapting if AI image disclosure becomes a formal compliance requirement. #amazonlistings

The ones who win treat it as a three-week campaign. Every year, we watch the same five advertising mistakes quietly drain budget — and drag down organic rank long after the deals end: → Treating the event as a single day, not a curve → Letting budgets cap out at peak traffic → Spending out of step with inventory → Ignoring the deal-badge disconnect → Judging success on event-window metrics alone None of the fixes are complicated. But they have to be in place before the traffic spikes — not scrambled together at hour 30 when your best SKU is already out of stock. We broke down all five (mistake + the fix for each) in the one-pager below. What's the costliest Prime Day mistake you've seen? Drop it in the comments.

Amazon is updating how product titles work. Starting July 27, 2026, all product titles (except media) must be 75 characters or fewer, including spaces. This ensures your titles display perfectly on mobile and match other major online stores. Introducing Item Highlights: To make up for shorter titles, Amazon now offers 125 extra characters for materials, usage instructions, or key product details. These highlights are: ✅ Searchable ✅ Visible in search results ✅ Displayed on product detail pages What if you don’t update? Titles over 75 characters will gradually be replaced with AI-generated recommendations. Your listings remain live, but automated changes may not match your brand voice. Brand Owner Tip: You have 14 days to review, adjust, and approve AI suggestions before they go live. How to update now: Go to Manage All Inventory Select Edit from the menu Click View Enhancements to see AI-recommended titles and highlights 👉 Don’t wait—take control of your listings before the July 27 deadline! Are you updating your listings yet? Share your tips or questions below! 👇