Amazon is updating how product titles work. Starting July 27, 2026, all product titles (except media) must be 75 characters or fewer, including spaces. This ensures your titles display perfectly on mobile and match other major online stores. Introducing Item Highlights: To make up for shorter titles, Amazon now offers 125 extra characters for materials, usage instructions, or key product details. These highlights are: ✅ Searchable ✅ Visible in search results ✅ Displayed on product detail pages What if you don’t update? Titles over 75 characters will gradually be replaced with AI-generated recommendations. Your listings remain live, but automated changes may not match your brand voice. Brand Owner Tip: You have 14 days to review, adjust, and approve AI suggestions before they go live. How to update now: Go to Manage All Inventory Select Edit from the menu Click View Enhancements to see AI-recommended titles and highlights 👉 Don’t wait—take control of your listings before the July 27 deadline! Are you updating your listings yet? Share your tips or questions below! 👇

Most Amazon sellers are burning budget between 2 AM and 5 AM and don't even know it. Your campaigns run 24 hours a day. But your conversions don't. Some hours convert at 15%+ CVR → every click is gold. Other hours convert at under 2% → you're paying to show ads to window shoppers. The problem? Amazon's default reporting doesn't make this obvious. You see a daily ACoS of 30% and move on — without realizing that 40% of your spend is going to 6 dead hours. So We built a plug-and-play Excel engine that fixes this in 5 minutes a day. Here's what it does: → You paste raw hourly data (Date, Campaign, Hour, Impressions, Clicks, Spend, Orders, Sales) → It auto-calculates CTR, CPC, CVR, and ACoS for every hour → It compares each hour's CVR against your daily average (or a custom benchmark) → It classifies every hour as BOOST, HOLD, or REDUCE → It tells you the exact bid adjustment % to apply in Amazon Ads The dashboard at the top shows your Top 3 converting hours and Worst 3 wasted hours instantly. No formulas to write. No VLOOKUPs to debug. Just paste → read → act. Result for most sellers we have shared this with: 15–25% reduction in wasted spend within the first 2 weeks. We are giving away the full workbook + a 10-page step-by-step PDF guide for free. Comment "HOURLY OPTIMIZER" below and We’ll DM both files to you. (Must be connected or follow SwiftStart so we can send the message.) #AmazonPPC #AmazonFBA #AmazonAds #EcommerceGrowth #PPCOptimization

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