15d • General discussion
Amazon AI Images Update
Amazon just introduced a small update that could become a big deal for brands.
No announcement. No headline.
Just a new checkbox inside A+ Content and Brand Story uploads.
It asks whether your images were created with AI, and whether they include AI-generated people.
At first glance, it looks insignificant. History suggests otherwise. Amazon has a pattern of introducing data fields long before they become mandatory. Product safety details, expiration dates, hazmat information, and country of origin all started as simple inputs before evolving into compliance requirements.
This feels very similar. The brands that should pay the closest attention include:
→ Supplements
→ Skincare & beauty
→ Baby products
→ Pet brands
→ Any category where product benefits could be interpreted as health-related
The concern isn't AI itself. The concern is what AI-generated images might communicate.
A perfectly clear complexion.
A healthier-looking pet.
A happier, thriving baby.
Even when no words are making the promise, the image can.
Amazon's review teams don't just evaluate creative quality anymore.
They also evaluate whether the visual implies a claim that your brand can support with evidence.
That's where AI-generated lifestyle imagery creates additional risk.
What should brands do today?
→ Keep a record of every AI-generated and AI-assisted image you publish.
→ Separate original photography from AI-created assets.
→ Review your visuals for implied claims, not just written claims.
→ Build a clear process for documenting creative sources.
Not knowing which assets were created with AI won't be a strong defense if Amazon tightens its policies.
This checkbox isn't just another form field. It may be Amazon laying the groundwork for what's coming next. The brands that prepare now will have a much easier time adapting if AI image disclosure becomes a formal compliance requirement.
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Amazon AI Images Update
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