Thanks for a lively discussion in our Thursday LIVE group chat today. We had @Danielle Morris @Aidan McClain and @Stephan Galdau able to attend and we talked about decision making. Some great discussion on how decisions affect both short term and long term thinking and business options. Why some decisions are well met and some not so much. Enjoy the replay, there is the outline and worksheet attached if you want to look over the topic on your own and how you can apply it to your own decision making. Aiden will be leading next Thursday's chat on SEO, so tune in if you can. Have a great day!

Business lesson of the week: Your breakout star might not be what you planned. Apparently, one of the biggest buzz moments around the new film Project Hail Mary (2026) is Ryan Gosling’s cardigan sweater, not just the movie itself. https://www.wsj.com/arts-culture/film/project-hail-mary-sweater-ryan-gosling-pattern-knitting-2aeb062a?gaa_at=eafs&gaa_n=AWEtsqeX7fH4ax2IaureYr0YwmATm4UthvurV0Zq0wm6jsg1woWOEuooBi3LMaTSWzY%3D&gaa_ts=69d0f0a1&gaa_sig=0lzzhbqNbZoadTf5jkUld8ZCq8fpPt8vbbhpoNV_zYLsKWNZdbxjl74-NFLsD4Gmyq2Yd2cxzjiYCJ-QjDg8Zw%3D%3D Movie fans fell in love with it. It wasn’t some mass-produced brand deal. It was a rare find by the costume coordinator in a UK clothing fair, and when fans (including out Olympic diver Tom Daley, who created his own pattern) tracked down a $90 pattern to make it, that sold out overnight. That is such a business lesson. Sometimes your audience tells you what the real “product” is. Not the polished pitch. Not the expensive campaign. The unexpected thing they connect with emotionally. Pay attention to what people are obsessing over. That’s where the demand is. That’s where the conversation is. And sometimes, that’s where the money is. Question for the Syndicate: What’s the “cardigan sweater” in your business right now... the unexpected thing people keep responding to?

I needed a theme song by which to live. This is the closest I came: https://youtu.be/e0iLZvm0DxQ?si=7Br5biM8azIKdAXf

Big Thanks to @Pk Kulasegram for leading the Success Chat today! Great to see @Art Smith @Norman Wagner and @Richard Jones Join us in for a great lesson and conversation on "When Things Go Wrong," how to handle it and what to do about it. Replay below and I added closed captions and put Pk's power point here as well. If you want to lead a Success Chat, please let me know in DM's

At present, it feels dangerous to be trans. I desire to be my most genuine self online, but I feel negativity coming at me from unexpected directions due to a political movement. I found from a British fellow I follow that he feels similarly. He proposes a new start online and, to be honest, I have felt that spirit. He puts the concerns into quality perspective. BTW, he does make educational and entertaining content. https://www.youtube.com/watch?v=wCAfKQNoaKc