26d • Discussion Forums
Primer for Thursday Coffee
Coffee should be hot, bold, and natural. I like my coffee directly from the source — whether it's a coffee maker, a fancy espresso machine, freshly brewed, or even instant; it's all, to varying degrees, tasty.
Pricing is the lifeblood of your business. Pricing mistakes can be disastrous. Pricing is more feeling than measurement, and the customer's subjective view of value determines whether they buy.
This Thursday, I am excited to lead our discussion on pricing and how you can better prepare to evaluate your pricing and the value you offer your customers.
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Primer for Thursday Coffee
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