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Mar 26 • Community Conversations
The “Gain of Information” Problem Most Content Creators Don’t Realize They Have
Most people are creating content. Very few people are adding new information.
That difference determines whether your content grows your audience, builds authority, and brings in clients, or just floats around the internet doing nothing.
This applies to:
Substack
YouTube
Pinterest
Skool
Podcasts
Email...
All of it
The internet does not reward content anymore.
It rewards information gain.
𝙄𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙜𝙖𝙞𝙣 𝙢𝙚𝙖𝙣𝙨: 𝘼𝙛𝙩𝙚𝙧 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙚𝙮 𝙙𝙞𝙙 𝙣𝙤𝙩 𝙠𝙣𝙤𝙬 𝙗𝙚𝙛𝙤𝙧𝙚, 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙘𝙡𝙚𝙖𝙧𝙡𝙮, 𝙤𝙧 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖𝙣 𝙖𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙚𝙮 𝙘𝙤𝙪𝙡𝙙 𝙣𝙤𝙩 𝙩𝙖𝙠𝙚 𝙗𝙚𝙛𝙤𝙧𝙚.
If nothing changed for them, the content had no gain of information.
What Gain of Information Actually Looks Like
😒𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗:
- Quotes
- Motivational posts
- Generic tips
- “5 ways to be more confident”
- “Post consistently”
- “Know your audience”
- Reposting what everyone else already said
😁𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗:
- A framework
- A step-by-step process
- A mistake people are making
- A system you use
- A case study
- A comparison
- A strategy
- A map
- A checklist
- A tutorial
- A breakdown of how something actually works
- Showing results or data
- Showing your workflow
People follow creators who teach them how to see the world differently or do something better.
𝑯𝒐𝒘 𝑻𝒉𝒊𝒔 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝑺𝒖𝒃𝒔𝒕𝒂𝒄𝒌, 𝒀𝒐𝒖𝑻𝒖𝒃𝒆, 𝒂𝒏𝒅 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕
🔥Substack
Instead of: “Consistency is important”
Use: “How I turn one Substack post into 5 pieces of content and why this is the only way content compounds.”
Instead of: “Build your email list”
Use: “The 4 assets every Substack should have before you try to grow your subscribers.”
🔥YouTube
Instead of: “How to start a podcast”
Create: “The 4 biggest mistakes podcast guests make and how Substack fixes every one of them.”
Instead of: “Content marketing tips”
Create: “How one Substack article turns into a YouTube video, Pinterest pins, Skool posts, and email content.”
🔥Pinterest
𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒆𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒍𝒚 𝒍𝒐𝒗𝒆𝒔 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒈𝒂𝒊𝒏 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒊𝒔 𝒂 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆, 𝒏𝒐𝒕 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂.
📌Great Pinterest content:
- Checklists
- Frameworks
- Step-by-step guides
- Templates
- Systems
- Maps
- Workflows
- Content ideas
- Examples
- Before/after
- Mistakes to avoid
- Tools lists
Bad Pinterest content:
- Quotes
- Vague inspiration
- Pretty images with no value
- “Believe in yourself”
- “Follow your dreams”
People save pins that teach or inspire them to do something.
𝑨𝒄𝒕𝒊𝒐𝒏𝒂𝒃𝒍𝒆 𝑺𝒕𝒆𝒑𝒔 𝒇𝒐𝒓 𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝑮𝒂𝒊𝒏 𝒐𝒇 𝑰𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝑪𝒐𝒏𝒕𝒆𝒏𝒕
Here is a simple way to create better content immediately.
👣Step 1 – Ask This Question Before Creating Content
Before you post anything, ask:
After someone reads/watches this, what will they know or be able to do that they couldn’t before?
MOST IMPORTANTLY - Google what you're thinking about first - look at how much content is around your topic - ask yourself if someone Googles this will they get what they need to know? If not, then proceed... This is especially important when it comes to the "how to" category
If the answer is nothing specific, the content needs more information gain.
👣Step 2 – Use These Content Types
If you are stuck on what to create, use these formats:
- How to
- Step by step
- Mistakes to avoid
- Checklist
- Framework
- System
- Workflow
- Case study
- Before and after
- Tools list
- Map or diagram
- Comparison
- Strategy breakdown
- Templates
- Prompts
- Scripts
- Examples
- Lessons learned
- Things nobody tells you
- Behind the scenes process
These almost always create information gain. (an easy tip is to go to Google or ai and see if you get the information you're fixing to share in the AI section - or if you've got something different to add.
👣Step 3 – Turn Your Experience Into Content
The most valuable content usually comes from:
- Mistakes you made
- Things that worked
- Things that didn’t work
- Systems you built
- Workflows you use
- Results you got
- Conversations with clients
- Patterns you see in your industry
Your experience is information gain for someone else. It's human to human - AI can not duplicate this - and we are moving away from AI because it's getting chaotic right now. We all need people (humans) we can trust. Creating content from that perspective makes all the difference
👣Step 4 – The Simple Content Formula
Use this formula when creating content:
You can teach this everywhere:
Problem → Mistake → Teach → Action
Example:
- Coaches go on podcasts but get no clients.
- The mistake is they don’t prepare a client journey.
- The insight is the interview is not the marketing. The system after is.
- Here are the 4 steps to fix that.
- Result: interviews turn into leads and clients.
That is information gain content.
𝑻𝒉𝒆 𝑩𝒊𝒈 𝑺𝒉𝒊𝒇𝒕 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑪𝒓𝒆𝒂𝒕𝒐𝒓𝒔 𝑵𝒆𝒆𝒅 𝑻𝒐 𝑴𝒂𝒌𝒆
Most people think they are in the content business. They are not.
They are in the information and transformation business.
Content is just the delivery system.
When you start focusing on information gain instead of just posting, everything changes:
- Your content improves
- People save and share your content
- You become an authority
- Your audience grows
- Clients start reaching out
- Your content becomes assets instead of noise
This is true for Substack, YouTube, Pinterest, Skool, podcasts, all of it.
Create content that leaves people smarter, clearer, or more capable than before they found you.
That is how content turns into authority, audience, and income.
If you're looking to get your Substack Publication set up and active come join us over in the You World Order Community - That's where the daily notes boost thread
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The “Gain of Information” Problem Most Content Creators Don’t Realize They Have
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