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Mar 26 โข Community Conversations
The โGain of Informationโ Problem Most Content Creators Donโt Realize They Have
Most people are creating content. Very few people are adding new information.
That difference determines whether your content grows your audience, builds authority, and brings in clients, or just floats around the internet doing nothing.
This applies to:
Substack
YouTube
Pinterest
Skool
Podcasts
Email...
All of it
The internet does not reward content anymore.
It rewards information gain.
๐๐ฃ๐๐ค๐ง๐ข๐๐ฉ๐๐ค๐ฃ ๐๐๐๐ฃ ๐ข๐๐๐ฃ๐จ: ๐ผ๐๐ฉ๐๐ง ๐จ๐ค๐ข๐๐ค๐ฃ๐ ๐๐ค๐ฃ๐จ๐ช๐ข๐๐จ ๐ฎ๐ค๐ช๐ง ๐๐ค๐ฃ๐ฉ๐๐ฃ๐ฉ, ๐ฉ๐๐๐ฎ ๐ ๐ฃ๐ค๐ฌ ๐จ๐ค๐ข๐๐ฉ๐๐๐ฃ๐ ๐ฉ๐๐๐ฎ ๐๐๐ ๐ฃ๐ค๐ฉ ๐ ๐ฃ๐ค๐ฌ ๐๐๐๐ค๐ง๐, ๐ช๐ฃ๐๐๐ง๐จ๐ฉ๐๐ฃ๐ ๐จ๐ค๐ข๐๐ฉ๐๐๐ฃ๐ ๐ข๐ค๐ง๐ ๐๐ก๐๐๐ง๐ก๐ฎ, ๐ค๐ง ๐๐๐ฃ ๐ฉ๐๐ ๐ ๐๐ฃ ๐๐๐ฉ๐๐ค๐ฃ ๐ฉ๐๐๐ฎ ๐๐ค๐ช๐ก๐ ๐ฃ๐ค๐ฉ ๐ฉ๐๐ ๐ ๐๐๐๐ค๐ง๐.
If nothing changed for them, the content had no gain of information.
What Gain of Information Actually Looks Like
๐๐ฒ๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐:
- Quotes
- Motivational posts
- Generic tips
- โ5 ways to be more confidentโ
- โPost consistentlyโ
- โKnow your audienceโ
- Reposting what everyone else already said
๐๐ฒ๐๐๐๐๐๐ ๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐:
- A framework
- A step-by-step process
- A mistake people are making
- A system you use
- A case study
- A comparison
- A strategy
- A map
- A checklist
- A tutorial
- A breakdown of how something actually works
- Showing results or data
- Showing your workflow
People follow creators who teach them how to see the world differently or do something better.
๐ฏ๐๐ ๐ป๐๐๐ ๐จ๐๐๐๐๐๐ ๐๐ ๐บ๐๐๐๐๐๐๐, ๐๐๐๐ป๐๐๐, ๐๐๐
๐ท๐๐๐๐๐๐๐๐
๐ฅSubstack
Instead of: โConsistency is importantโ
Use: โHow I turn one Substack post into 5 pieces of content and why this is the only way content compounds.โ
Instead of: โBuild your email listโ
Use: โThe 4 assets every Substack should have before you try to grow your subscribers.โ
๐ฅYouTube
Instead of: โHow to start a podcastโ
Create: โThe 4 biggest mistakes podcast guests make and how Substack fixes every one of them.โ
Instead of: โContent marketing tipsโ
Create: โHow one Substack article turns into a YouTube video, Pinterest pins, Skool posts, and email content.โ
๐ฅPinterest
๐ท๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐๐ ๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐, ๐๐๐ ๐๐๐๐๐๐ ๐๐๐
๐๐.
๐Great Pinterest content:
- Checklists
- Frameworks
- Step-by-step guides
- Templates
- Systems
- Maps
- Workflows
- Content ideas
- Examples
- Before/after
- Mistakes to avoid
- Tools lists
Bad Pinterest content:
- Quotes
- Vague inspiration
- Pretty images with no value
- โBelieve in yourselfโ
- โFollow your dreamsโ
People save pins that teach or inspire them to do something.
๐จ๐๐๐๐๐๐๐๐๐ ๐บ๐๐๐๐ ๐๐๐ ๐ช๐๐๐๐๐๐๐ ๐ฎ๐๐๐ ๐๐ ๐ฐ๐๐๐๐๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐
Here is a simple way to create better content immediately.
๐ฃStep 1 โ Ask This Question Before Creating Content
Before you post anything, ask:
After someone reads/watches this, what will they know or be able to do that they couldnโt before?
MOST IMPORTANTLY - Google what you're thinking about first - look at how much content is around your topic - ask yourself if someone Googles this will they get what they need to know? If not, then proceed... This is especially important when it comes to the "how to" category
If the answer is nothing specific, the content needs more information gain.
๐ฃStep 2 โ Use These Content Types
If you are stuck on what to create, use these formats:
- How to
- Step by step
- Mistakes to avoid
- Checklist
- Framework
- System
- Workflow
- Case study
- Before and after
- Tools list
- Map or diagram
- Comparison
- Strategy breakdown
- Templates
- Prompts
- Scripts
- Examples
- Lessons learned
- Things nobody tells you
- Behind the scenes process
These almost always create information gain. (an easy tip is to go to Google or ai and see if you get the information you're fixing to share in the AI section - or if you've got something different to add.
๐ฃStep 3 โ Turn Your Experience Into Content
The most valuable content usually comes from:
- Mistakes you made
- Things that worked
- Things that didnโt work
- Systems you built
- Workflows you use
- Results you got
- Conversations with clients
- Patterns you see in your industry
Your experience is information gain for someone else. It's human to human - AI can not duplicate this - and we are moving away from AI because it's getting chaotic right now. We all need people (humans) we can trust. Creating content from that perspective makes all the difference
๐ฃStep 4 โ The Simple Content Formula
Use this formula when creating content:
You can teach this everywhere:
Problem โ Mistake โ Teach โ Action
Example:
- Coaches go on podcasts but get no clients.
- The mistake is they donโt prepare a client journey.
- The insight is the interview is not the marketing. The system after is.
- Here are the 4 steps to fix that.
- Result: interviews turn into leads and clients.
That is information gain content.
๐ป๐๐ ๐ฉ๐๐ ๐บ๐๐๐๐ ๐ช๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐๐ ๐ต๐๐๐
๐ป๐ ๐ด๐๐๐
Most people think they are in the content business. They are not.
They are in the information and transformation business.
Content is just the delivery system.
When you start focusing on information gain instead of just posting, everything changes:
- Your content improves
- People save and share your content
- You become an authority
- Your audience grows
- Clients start reaching out
- Your content becomes assets instead of noise
This is true for Substack, YouTube, Pinterest, Skool, podcasts, all of it.
Create content that leaves people smarter, clearer, or more capable than before they found you.
That is how content turns into authority, audience, and income.
If you're looking to get your Substack Publication set up and active come join us over in the You World Order Community - That's where the daily notes boost thread
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The โGain of Informationโ Problem Most Content Creators Donโt Realize They Have
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