The goal of Notes is not to “go viral.” The goal is to: - stay visible - create conversations - build authority - attract aligned people - move people into your ecosystem naturally - Most people treat Notes randomly. The people growing fastest on Substack are treating Notes like relationship marketing. That means: - consistency over perfection - conversations over broadcasting - visibility with intention - 🌟 The Core Strategy The easiest way to approach Notes is to think in 4 categories: 1. Authority Notes These build credibility and position you as someone who understands the problem. Examples: - lessons - mindset shifts - client breakthroughs - mistakes people make - quick strategies - industry observations - Example: Most coaches do not have a visibility problem. They have a clarity problem. Visibility simply amplifies what already exists. 2. Conversation Notes These are designed to spark engagement. Examples: - yes/no questions - unpopular opinions - this or that - relatable experiences - simple debates - Example: Hot take: Long-form content is becoming MORE important, not less. Agree or disagree? OR Miracle Whip on tacos… yes or no? 😂 3. Personal / Human Notes People connect with people. These Notes create emotional connection and relatability. Examples: - behind the scenes - lessons from life - stories - funny moments - failures - observations - beliefs - Example: Building a business in your 60s feels very different than building one in your 20s. Less urgency. More alignment. More peace. Better decisions. 4. Promotional Notes This is where most people go wrong. Promotional Notes work best when: - mixed naturally into valuable content - tied to a real problem - connected to a transformation - conversational instead of pushy - Example: Seeing so many people struggle with messy Substack setups right now. That’s exactly why the next Substack Setup Intensive exists. Saving people days of frustration and helping them build it correctly from the start.

This weekend stuff around the place started getting a newer look - still have spaces to update. And I've decided to start going live on Substack on Tuesdays at 2pm mtn for the 💰Monetize Your Mission Podcast. This episode is called 🤔Why Your Content Isn’t Turning into Clients. 💜💜💜💜💜💜 The rest of this week's lineup? Wednesday is week three of the Client Acquisition System Cohort at 1pm mtn Thursday is the Monetize Your Mission Mastermind where we will be talking all about Streaming TV with @Karin Crawford - Discover what it is and isn't and whether it might be a space for you and what you're doing. 🌎🌎🌎🌎🌎🌎🌎 If Notes feel like shouting into the void, it’s usually not effort… it’s structure. Here’s a simple way to start getting traction fast: 1. Say one clear thing Not a tip list. Not a ramble. One idea someone can instantly “get” and react to. 👉 Think: “This is why your content isn’t converting” Not: “5 ways to improve your content” 2. Lead with tension, not information People scroll past information. They stop for something that makes them feel seen or challenged. (I once heard this put - start in the middle of the story) 👉 “You’re posting every day… so why is nothing happening?” 3. Make it easy to respond - If someone has to think too hard, they won’t engage. End with something simple: - “This or that?” - “Where are you stuck?” - “Does this land?” 4. Post where conversations already exist Don’t just post and leave. Reply to other Notes first → then post yours. 👉 Traction comes from proximity, not isolation. 5. Stay in the thread The first 30–60 minutes matter. Reply to every comment. Ask a follow-up. 👉 Turn one comment into a mini conversation. 6. Don’t chase volume… build momentum One Note that gets 5 real conversations > 10 that get ignored. That’s how the algorithm starts paying attention.

You’re posting Notes… but they all start to feel the same. Nothing stands out. Nothing grabs attention. Nothing makes people stop and read. 🔎🔎𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐮𝐬𝐮𝐚𝐥𝐥𝐲 𝐢𝐬𝐧’𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲.🔎🔎 𝙸𝚃'𝚂 𝙵𝙾𝚁𝙼𝙰𝚃 Most Notes never get seen because they’re not structured in a way that pulls people in. There are 11 formats that consistently get attention… and once you know how to use them, everything changes. That’s exactly what Alchemize Your Notes GPT does. It takes your idea and turns it into one of those proven formats, so your content actually gets noticed. Today it’s $12. Normally it’s a pro feature. If your Notes feel flat or invisible, this will give them shape, energy, and direction. 👉Grab it while it’s on sale and start creating Notes people actually stop for.

Very excited about the cromulent Monetize Your Mission Mastermind happening tomorrow at 2pm mtn! 🌴𝐘𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐛𝐫𝐨𝐤𝐞𝐧… 𝐢𝐭 𝐣𝐮𝐬𝐭 𝐧𝐞𝐞𝐝𝐬 𝐭𝐡𝐢𝐬 𝐩𝐢𝐞𝐜𝐞 𝐭𝐨 𝐠𝐫𝐨𝐰 Over the weekend, @Heather Boers shared a fishing game she played… and it perfectly captured what’s actually happening with most content. It’s not about throwing more lines in the water. It’s about what’s on the hook.🪝 You can post every day… show up consistently… put more and more “out there”… but if the hook isn’t right… nothing bites. Or worse — the wrong things do.🦈 That’s what led to the focus for this week’s Monetize Your Mission Mastermind. Because once you understand how to create the right hook… everything changes. Your content gets attention from the right people Your offers start getting clicks Your community starts growing If things have felt a little too quiet lately… this is the piece to look at. We’re breaking it down and creating them live this Thursday at 2pm MT. Come join us ✨ Calendar · The You World Order ✨✨✨✨✨✨✨ If someone wanted to pay you today… would you know exactly what to offer them? Not in theory. In real life. That small moment of hesitation is the difference between interest and income… and most people don’t realize it’s happening. The Mini Offer Creation Engine walks you step by step through creating an aligned mini offer, including pricing… so, the next time someone asks, you’re ready. Grab that here (if you're not already a premium/vip member) it's only $7 ✨✨✨✨✨✨✨ Post your links to notes and content here - we will all boost it with likes, comments & restacks where appropriate.