🔥 One of the best Power Hour calls we’ve had in a long time 🔥

This week’s Power Hour reminded me why I started this community in the first place: connection + practical, real-world wisdom.

We dug into one of the biggest questions that comes up over and over again:

👉 “Is a small market a good or bad place to buy a facility?”

And the answers weren’t theory—they were from people in the trenches:

Mike shared what’s working (and not) in his small-town facility, especially around local boots on the ground.
Britt is buying in a market with just a few hundred people in town, but thousands within 10 miles.
I broke down how to look at all the data points—population, income, renters, demand, competition—not just one number. Square feet per capita? That’s a data point, not a decision point.

Here’s the big takeaway:

👉 Don’t let one metric kill a deal.

When you step back and see the whole picture, you’ll often find opportunities others walk right past.

We also talked about practical security upgrades, financing in low-occupancy situations, and even how the first sweaty, dirty weekend at your facility can be the most rewarding work you’ll ever do.

This is why we do these calls. The energy, the stories, the wisdom—it’s fuel for the journey.

Here is the link to the recording - do yourself a favor and listen; it just might help you win a deal!

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