Apr 9 • Objection Handling
The Real Reason Behind ALL Objections
There are 3 major categories of objections in sales:
1) External Forces (Time & Money)
2) Uncertainty (Let me Think About it)
3) Other Peoples Power (I have to speak to my ...)
All 3 of these categories have 1 thing in common...
FEAR
People are afraid to make the wrong decision.
And...
People are afraid to make the right decision!
Your job, in sales, is to remove all fear.
This is a skill that separates the average salespeople (the one's that struggle month after month) compared to the ones that are Black Belts.
You MUST replace your guests Fear with something.
Tell me in the comments what you MUST replace their fear with...
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The Real Reason Behind ALL Objections
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