Market Selection · Small Bay Industrial Basecamp

Market Selection

I get asked some version of this question almost every week: "Is [Charlotte / Nashville / Orlando] a good market for small bay industrial?"

My honest answer is that market selection matters less than most people think, and market knowledge matters more than almost anyone admits.

I operate in Cincinnati, Dayton, and Columbus. Not because they're the best markets in the country. Because I know them very well. I know which submarkets are tightening before the data shows it. I know which owners have been sitting on tired properties for 20 years. I know which brokers will actually call me when something worth looking at comes available.

That's the edge. Not picking the right metro on a spreadsheet.

So here's the question I want to put to the room: What market are you targeting, and what's one thing you know about it that isn't in any report?

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