𝟭) 𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗹𝗶𝗻𝗲 𝗹𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁, 𝗮𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗹𝗲𝘁 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝗶𝘁? 1. "Your first 100 paying members in 60 days" beats "a community about marketing" every time, but a number on its own is still a little cold. The result is what they want. The feeling underneath it is why they want it: the relief when the first sign-ups actually land, the day this stops feeling like a thing you're failing at, the quiet proof to everyone who said it wouldn't work. People decide on that feeling in the first second, then reach for the number to justify it. Give them both. 2. 3. 𝟮) 𝗗𝗼 𝘆𝗼𝘂 𝗸𝗶𝗹𝗹 𝘁𝗵𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗶𝗴𝗵𝘁 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗺𝗶𝘀𝗲? 4. The strongest pages follow it with an "even if" line. Even if you've never run a community. Even if you're starting with zero audience today. It removes the reason someone would talk themselves out before they get the chance. 5. 6. 𝟯) 𝗜𝘀 𝘁𝗵𝗲𝗿𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗻𝗮𝗺𝗲 𝗮𝗻𝗱 𝗳𝗮𝗰𝗲, 𝗽𝗮𝗶𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝗲𝘅𝗮𝗰𝘁 𝗻𝘂𝗺𝗯𝗲𝗿? 7. Not "lots of members," but 3,812 members or $94,000 in member results. An exact figure reads as a real count. A round one reads as a guess. 8. 9. 𝟰) 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝗳𝗲𝗲𝗹 𝗿𝗲𝗮𝗰𝗵𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗮 𝗻𝗼𝗿𝗺𝗮𝗹 𝗽𝗲𝗿𝘀𝗼𝗻? 10. A short before-and-after does it. Burned-out freelancer to full-time community owner. First nervous post to a room that shows up every day. It turns the outcome into something a regular person could reach, not something only you could pull off. 11. 12. 𝟱) 𝗪𝗵𝗶𝗰𝗵 𝘁𝗿𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘂𝘀𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗶𝘀 𝗶𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲? 13. There are four: your own results, years of experience, brands you've worked with, or a known name attached. Pick your strongest one, and make sure it lives on the About page itself. Anything buried in your bio gets decided around, because nobody reads the bio first. 14. 15. 𝟲) 𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝘃𝗲𝗿 𝗶𝗺𝗮𝗴𝗲 𝘄𝗼𝗿𝗸 𝗹𝗶𝗸𝗲 𝗮 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹? 16. Face on one side, one bold claim on the other, high contrast, a single bright color, a badge in the corner if you've earned one. It's the first thing anyone sees on Discovery, before a word of your writing, so it has to land fast. 17. 18. 𝟳) 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗼𝗳𝗳𝗲𝗿 𝗴𝗼𝗼𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗵𝗮𝘁 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗽𝗮𝗶𝗱 𝗳𝗼𝗿 𝗶𝘁? 19. Give it structure, a challenge with a start date, or a path with stages, not a course left sitting there. And match the length of the page to the job: free pages stay short because people decide quickly, paid pages run longer. After all, you have to build the value before anyone pays. 20. 21. 𝟴) 𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗽𝗮𝗴𝗲 𝗽𝗼𝗶𝗻𝘁 𝘁𝗼 𝗼𝗻𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽? 22. Even the busy-looking pages kept a single main call to action and made everything else secondary. Give a reader two choices, and many choose to leave. 23. 24. 𝟵) 𝗜𝘀 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗱𝗲𝗿, 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂? 25. Describe their week back to them. Posting into a room that never replies. Watching members join and then quietly disappear. Behind again every time someone else launches something bigger. That lands harder than telling your own story of struggle. 26. 27. 𝟭𝟬) 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗮𝗺𝗲𝗱 𝗺𝗲𝗺𝗯𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲? 28. This is the one almost nobody does. Out of a hundred of the best pages, only a few showed a real student by name, with a quote and a number. Your own figures only prove that you can do it. A named member proves it already worked for someone in the reader's position, and right now, it's the easiest way left to stand out.

Have you seen the ads for easy ways to create Claymation videos? Here is a quick breakdown of how one of these tools actually works, using a sample we made ourselves. The attached video was created with Agent Opus, the AI video agent from the team behind OpusClip. (My favorite way to split up long videos) We selected Claymation from the style menu and wrote a basic prompt requesting a video on the most important parts of building a dynamic membership on Skool. That was the entire setup: no extra resources, no custom input, all default. (see attached image) What you are seeing is the floor, not the ceiling. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 You can paste in your own script or hand the agent an idea. Either works, but the input you give it decides the quality you get back. Write and tighten your script outside the tool first, then drop it in. The same goes for song lyrics in Suno and most generative tools: better input, better output, every time. From there, you can review and adjust a storyboard before the agent generates the final video and voiceover. That is your chance to fix pacing, wording, and visuals before committing. You can also record and upload your own voiceover instead. 𝗖𝗹𝗮𝘆𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗼𝗽𝘁𝗶𝗼𝗻. There is also animation, an explainer, a space cinematic, plastic blocks, and a straight promotional video, so you are not locked into one look. You can also upload your own logo, characters, and objects, which is important if you want the output to stay on brand across your content. 𝗜𝘀 𝗶𝘁 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁? The same answer applies here as with almost any similar tool. It comes down to whether you will put in a little time to learn the controls and how to get good results. 𝗬𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗮𝘁𝘁𝗲𝗺𝗽𝘁𝘀 𝘄𝗶𝗹𝗹 𝗹𝗼𝗼𝗸 𝗹𝗲𝘀𝘀 𝗽𝗼𝗹𝗶𝘀𝗵𝗲𝗱 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗮𝗱𝘀, 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗼𝘀𝗲 𝘄𝗲𝗿𝗲 𝗺𝗮𝗱𝗲 𝗯𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹 inside and out. With practice and refined inputs, there is real room to produce something good. 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗰𝗼𝘀𝘁𝘀 The free version provides a single video, so you'll need the Pro plan to use this. Pro currently runs $174 a year for 3,600 credits, which Agent Opus says is about 120 videos at 30 seconds each. Higher plans are available if your volume is higher, but Pro is the right reference point for most memberships.

This time, I spotted a Trail Guide out in the wild. 🌲🥾 @Jean Day McCarthy I was scrolling Facebook when The Digital Trail Guide popped into my feed through one of Skool's Growth Boost ads. I have to admit, I'm having way too much fun playing this game. 😂 One of the things I love about Skool is that there are so many unique communities serving different people in different ways. Every time one shows up in my feed, it's a reminder that real people are out there building, teaching, guiding, and creating impact. So here's another official I Spy a Skoolologist sighting. 👀 Who else has been showing up in your feed lately? Drop a screenshot below if you spot another Skoolologist in the wild. Let's celebrate our fellow builders and community leaders. 🚀 #ISpyASkoolologist

What's a 𝗯𝗲𝗹𝗶𝗲𝗳 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 that you held strongly a year ago 𝗯𝘂𝘁 𝗵𝗮𝘃𝗲 𝘀𝗶𝗻𝗰𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱 𝗮𝗯𝗼𝘂𝘁? We've put together a series of questions we plan to ask every successful Skool owner we come across, so we figured we'd go ahead and start a thread here, since this group already includes some incredible community owners. Let's hear the harsh truth. The lessons that actually move you forward usually come from the things that went wrong, not the things that went right. As Henry Ford put it, the only real mistake is the one from which we learn nothing. So don't hold back on the mistakes and missteps. I'll go first and put myself out there, since it's only fair that I'm vulnerable before asking the same of you. Drop your mistakes and missteps below. That's where the real value is for everyone reading.

Was scrolling Facebook and look who showed up in my feed today... @Christy Keeter ! 🎉 Looks like Skool's Growth Boost ads are putting her community in front of new people. Pretty cool to see one of our own showing up "in the wild." Congratulations, Christy! Love seeing fellow community builders getting visibility and growing their reach. 💙