One conversation this week really made us stop and reflect.
A community builder shared that she's making great connections...but they aren't her ideal clients.
At first glance, that can feel disappointing.
But what if we're measuring the wrong outcome?
What if that connection becomes...
๐A collaborator.
๐A guest speaker.
๐A referral partner.
๐A podcast guest.
๐An accountability partner.
๐A mentor.
๐A lifelong friend.
Maybe communities create far more value than we often give them credit for.
As we've been studying communities over the past few weeks, we're beginning to realize that outcomes aren't always immediate, sometimes they're surprising, and they aren't always financial.
Sometimes the greatest outcome is simply meeting the right person at the right time.๐งโ๐คโ๐ง
๐ญ Research Question:
๐คHow do you define a valuable connection?
๐คHas someone in a community ever opened a door for you that had nothing to do with becoming a customer?