What to do when your ads bomb 👎` · Sell While You Sleep

What to do when your ads bomb 👎`

I believe the reason most people fail with their offers is because they let emotions dictate over grade 3 math.

I've seen a lot of people who tie a lot of emotions around getting offers working.

They overthink it or get completely tied to the emotional outcome of what happens.

Instead, the way to always look at it is like a math equation to simply diagnose what is good (or bad) and simply fix the problem.

This often doesn't mean creating a new product but simply changing whatever needs fixing.

Could be ads, could be the sales page opt-in, could be checkout, upsells etc.

The way to do this is simply:

Spend $150 on ads
See what happens.
Fix what's broken

Typical conversion rate for a front end offer is between 4%-8% on cold so take your unique click count, divide it by sales and see what that gets you.

Fix that, dial in your upsells/bumps and you'll be off to the races.

Zac

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